A data profile of the people who buy, follow and care about Rock and roll in Italy — modelled from more than twelve digital signal sources. Rock and roll has an estimated audience of 12,191,664 people in Italy.
Rock and roll has an estimated audience of 12,191,664 people in Italy. 49.7% are female, 50.3% are male, average age 40.3. Top brand affinities: Wikipedia, Volunteering, Singer-songwriter, Robert Redford, Renato Zero.
Top brand affinities include Wikipedia, Volunteering, Singer-songwriter, with strongest over-indexing on Wikipedia (2.52× the country average).
Demographically, the Rock and roll audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Tradition.
The typical Rock and roll fan in Italy is balanced, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Rock and roll profile in Italy.
49.7% are female, 50.3% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 40.3 |
| Estimated audience size | 12,191,664 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Rock and roll audience comes from Italy.
| Country | Share |
|---|---|
| United States | 25.2% |
| Brazil | 6.5% |
| China | 5.2% |
The strongest cross-interests of the Rock and roll audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Renato Zero | Music & Radio | 3.28× | ||
| 02 | Robert Redford | Movies & TV | 2.56× | ||
| 03 | Wikipedia | Internet & Social Media | 2.52× | ||
| 04 | Pride | Politics & Society | 2.27× | ||
| 05 | Satire | Literature | 2.25× | ||
| 06 | DAZN | Movies & TV | 2.04× | ||
| 07 | Volunteering | Politics & Society | 1.94× | ||
| 08 | Jazz fusion | Music & Radio | 1.93× | ||
| 09 | Progressive rock | Music & Radio | 1.92× | ||
| 10 | Natural skin care | Beauty & Wellness | 1.87× | ||
| 11 | Piano | Music & Radio | 1.85× | ||
| 12 | Red wine | Food & Beverages | 1.80× | ||
| 13 | Mediaset | Technology & Electronics | 1.73× | ||
| 14 | Champagne | Food & Beverages | 1.68× | ||
| 15 | Sanremo Music Festival | Music & Radio | 1.68× | ||
| 16 | Contemporary R&B | Music & Radio | 1.66× | ||
| 17 | White wine | Food & Beverages | 1.64× | ||
| 18 | Wine tasting | Food & Beverages | 1.62× | ||
| 19 | Musical theatre | Movies & TV | 1.62× | ||
| 20 | Singer-songwriter | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.24× | |
| Tradition | CONSERVATISM | 1.17× | |
| Community Orientation | OPEN | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Family Orientation | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Rock and roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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