Rock and roll Audience in Italy

Rock and roll has an estimated audience of 12,191,664 people in Italy. 49.7% are female, 50.3% are male, average age 40.3. Top brand affinities: Wine bar, Crystal healing, Miniskirt, Wine cocktail, Same-sex marriage.

Top brand affinities include Wine bar, Crystal healing, Miniskirt, with strongest over-indexing on Wine bar (18.05× the country average). Demographically, the Rock and roll audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Social Media Usage.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Rock and roll fans

Demographic split for Rock and roll audience in Italy
MetricValue
Female49.7%
Male50.3%
Average age40.3
Estimated audience size12,191,664

Audience persona

The typical Rock and roll fan in Italy is balanced, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Wine bar.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rock and roll audience
BrandAffinityCategory
Wine bar18.05×Food & Beverages
Crystal healing15.15×Health
Miniskirt14.66×Fashion & Accessoires
Wine cocktail21.28×Food & Beverages
Same-sex marriage14.12×Kids & Family
Oncology9.03×Health
Charm bracelet7.39×Fashion & Accessoires
Ethanol5.3×Health
University2.29×Business & Career
corriere dello sport2.19×Sports
CARE (relief agency)9.79×Politics & Society
Dry cleaning11.65×Home & Garden
Indeed.com2.05×Business & Career
Politics of China13.34×Politics & Society
Natural skin care2.31×Beauty & Wellness
Dentistry2.58×Business & Career
General practitioner2.46×Health
Piano2.24×Music & Radio
Personal protective equipment4.72×Cars & Mobility
Renato Zero3.17×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rock and roll audience
TraitClusterScore
IndulgenceJOY1.27
Social Media UsageJOY1.04
Luxury OrientationPREMIUM1.03
PatriotismCONSERVATISM1.01
Pet OwnershipJOY0.98
TravellingTHRILL0.98

Worldwide distribution

Worldwide audience distribution share by country for Rock and roll
CountryShare
United States25.2%
Brazil6.5%
China5.2%

See Rock and roll audiences in other countries

More Musical genre audiences in Italy

How to read this data

Audience size is the estimated number of people in Italy who actively search for Rock and roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.