Rock and roll Audience in Brazil
Rock and roll has an estimated audience of 15,279,711 people in Brazil. 55.6% are female, 44.4% are male, average age 37.2. Top brand affinities: Polo Ralph Lauren, Harry Potter, Neymar, Sport Club Corinthians Paulista, São Paulo FC.
Top brand affinities include Polo Ralph Lauren, Harry Potter, Neymar, with strongest over-indexing on Polo Ralph Lauren (18.47× the country average). Demographically, the Rock and roll audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Mindfulness, Need for Security.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Rock and roll fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 37.2 |
| Estimated audience size | 15,279,711 |
Audience persona
The typical Rock and roll fan in Brazil is more female, around 37.2 years old, with strong Mindfulness tendencies and a notable affinity for Polo Ralph Lauren.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Polo Ralph Lauren | 18.47× | Fashion & Accessoires |
| Harry Potter | 1.64× | Movies & TV |
| Neymar | 2.03× | Sports |
| Sport Club Corinthians Paulista | 1.55× | Sports |
| São Paulo FC | 1.56× | Sports |
| Smart device | 5.92× | Technology & Electronics |
| UEFA Champions League | 2.12× | Sports |
| Spotify | 2.04× | Internet & Social Media |
| Samsung | 1.99× | Technology & Electronics |
| Fast food | 1.77× | Food & Beverages |
| SUVs | 1.99× | Cars & Mobility |
| Hypermarket | 1.95× | Shopping |
| Blues music | 2.04× | Music & Radio |
| NBA | 1.93× | Sports |
| X | 1.75× | Internet & Social Media |
| Children's clothing | 2× | Fashion & Accessoires |
| Energy | 1.63× | Home & Garden |
| AliExpress | 1.8× | Shopping |
| Honda | 1.86× | Cars & Mobility |
| Wine | 1.69× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.61 |
| Need for Security | CONSERVATISM | 1.45 |
| Creativity | OPEN | 1.42 |
| Tradition | CONSERVATISM | 1.39 |
| Healthy Lifestyle | BALANCE | 1.35 |
| Social Media Usage | JOY | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| Brazil | 6.5% |
| China | 5.2% |
See Rock and roll audiences in other countries
More Musical genre audiences in Brazil
- Country music (22,794,665)
- Popular music (22,144,513)
- Rock music (20,791,452)
- Pop music (18,688,938)
- Funk (17,587,130)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Rock and roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.