A data profile of the people who buy, follow and care about Piano in Brazil — modelled from more than twelve digital signal sources. Piano has an estimated audience of 3,869,686 people in Brazil.
The average Piano fan in Brazil is 40.4 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Jazz music, Harry Potter, Rhythm and blues music, with strongest over-indexing on Jazz music (2.69× the country average).
Demographically, the Piano audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Piano fan in Brazil is balanced, around 40.4 years old, with strong Design Affinity tendencies and a notable affinity for Jazz music.
The key figures that characterise the Piano profile in Brazil.
48.9% are female, 51.1% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 40.4 |
| Estimated audience size | 3,869,686 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Piano audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.1% |
| China | 5.5% |
| Italy | 5.3% |
Where the Piano audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Paraná | ~300K | 1.16× | |
| 02 | Pernambuco | ~200K | 1.16× | |
| 03 | Amapá | ~20K | 1.13× | |
| 04 | Paraíba | ~80K | 1.08× | |
| 05 | Rio Grande do Norte | ~70K | 1.07× | |
| 06 | São Paulo | ~1M | 1.06× | |
| 07 | Sergipe | ~40K | 1.05× | |
| 08 | Rondônia | ~30K | 1.05× | |
| 09 | Espírito Santo | ~80K | 1.04× | |
| 10 | Amazonas | ~70K | 1.03× | |
| 11 | Goiás | ~200K | 1.02× | |
| 12 | Acre | ~10K | 1.02× | |
| 13 | Alagoas | ~60K | 1.01× | |
| 14 | Bahia | ~300K | 1.00× | |
| 15 | Mato Grosso do Sul | ~60K | 0.99× | |
| 16 | Minas Gerais | ~400K | 0.98× | |
| 17 | Rio Grande do Sul | ~200K | 0.98× | |
| 18 | Ceará | ~200K | 0.96× | |
| 19 | Pará | ~100K | 0.96× | |
| 20 | Maranhão | ~90K | 0.96× | |
| 21 | Mato Grosso | ~70K | 0.95× | |
| 22 | Santa Catarina | ~200K | 0.94× | |
| 23 | Roraima | ~10K | 0.93× | |
| 24 | Federal District | ~60K | 0.89× | |
| 25 | Tocantins | ~20K | 0.89× | |
| 26 | Piauí | ~50K | 0.87× | |
| 27 | Rio de Janeiro | ~300K | 0.84× |
The strongest cross-interests of the Piano audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Violin | Music & Radio | 5.96× | ||
| 02 | Music school | Music & Radio | 5.79× | ||
| 03 | Bass guitar | Music & Radio | 4.60× | ||
| 04 | Music education | Music & Radio | 4.50× | ||
| 05 | Electric guitar | Music & Radio | 4.42× | ||
| 06 | Keyboard instrument | Music & Radio | 4.39× | ||
| 07 | String instrument | Music & Radio | 3.93× | ||
| 08 | Diesel | Music & Radio | 3.41× | ||
| 09 | Jazz music | Music & Radio | 2.69× | ||
| 10 | Musical instrument | Music & Radio | 2.57× | ||
| 11 | Classical music | Music & Radio | 2.54× | ||
| 12 | Blues music | Music & Radio | 2.49× | ||
| 13 | Rhythm and blues music | Music & Radio | 2.34× | ||
| 14 | Soul music | Music & Radio | 1.89× | ||
| 15 | Paris Saint-Germain | Sports | 1.67× | ||
| 16 | Neymar | Sports | 1.60× | ||
| 17 | Harry Potter | Movies & TV | 1.55× | ||
| 18 | Rock music | Music & Radio | 1.55× | ||
| 19 | Clube Atlético Mineiro | Sports | 1.53× | ||
| 20 | Superman | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.34× | |
| DIY Mentality | THRILL | 1.28× | |
| Sustainability | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.71× | |
| Social Media Usage | JOY | 0.81× | |
| Community Orientation | OPEN | 0.86× |
Piano has an estimated audience of 3,869,686 people in Brazil, concentrated in São Paulo and Minas Gerais.
48.9% of Piano fans are female, 51.1% are male, with an average age of 40.4 years.
Piano fans show strongest brand affinity for Jazz music (2.69×), Harry Potter (1.55×), and Rhythm and blues music (2.34×) over the country average.
Piano fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Piano itself, the audience over-indexes on Harry Potter (1.55×), Rhythm and blues music (2.34×), Neymar (1.6×), and Electric guitar (4.42×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Piano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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