A data profile of the people who buy, follow and care about String instrument in Brazil — modelled from more than twelve digital signal sources. String instrument has an estimated audience of 3,591,335 people in Brazil.
String instrument has an estimated audience of 3,591,335 people in Brazil. 43.9% are female, 56.1% are male, average age 39.3. Top brand affinities: Blues music, Piano, Esporte Clube Bahia, Ukulele, Bossa nova.
Top brand affinities include Blues music, Piano, Esporte Clube Bahia, with strongest over-indexing on Blues music (2.71× the country average).
Demographically, the String instrument audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
The typical String instrument fan in Brazil is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Blues music.
The key figures that characterise the String instrument profile in Brazil.
43.9% are female, 56.1% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 39.3 |
| Estimated audience size | 3,591,335 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide String instrument audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 27.2% |
| Japan | 6.7% |
| China | 5.8% |
The strongest cross-interests of the String instrument audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ukulele | Music & Radio | 9.67× | ||
| 02 | Piano | Music & Radio | 3.93× | ||
| 03 | Ibanez | Music & Radio | 3.87× | ||
| 04 | Andrea Bocelli | Music & Radio | 3.76× | ||
| 05 | Amy Winehouse | Music & Radio | 2.91× | ||
| 06 | Blues music | Music & Radio | 2.71× | ||
| 07 | Linkin Park | Music & Radio | 2.70× | ||
| 08 | Bossa nova | Music & Radio | 2.49× | ||
| 09 | AC/DC | Music & Radio | 2.40× | ||
| 10 | John Lennon | Music & Radio | 2.24× | ||
| 11 | Esporte Clube Bahia | Sports | 1.87× | ||
| 12 | Goiás Esporte Clube | Sports | 1.74× | ||
| 13 | GitHub | Internet & Social Media | 1.67× | ||
| 14 | Spanish language | Politics & Society | 1.63× | ||
| 15 | WebMotors | Cars & Mobility | 1.61× | ||
| 16 | XP Investimentos | Business & Career | 1.61× | ||
| 17 | JusBrasil | Internet & Social Media | 1.59× | ||
| 18 | One Piece | Movies & TV | 1.58× | ||
| 19 | Tom Cruise | Movies & TV | 1.57× | ||
| 20 | PCI Concursos | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.56× | |
| Early Adopter Mentality | POWER | 1.43× | |
| Community Orientation | OPEN | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.55× | |
| Healthy Lifestyle | BALANCE | 0.69× | |
| Creativity | OPEN | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for String instrument. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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