A data profile of the people who buy, follow and care about Keyboard instrument in Brazil — modelled from more than twelve digital signal sources. Keyboard instrument has an estimated audience of 4,277,768 people in Brazil.
Keyboard instrument has an estimated audience of 4,277,768 people in Brazil. 45.7% are female, 54.3% are male, average age 39.0. Top brand affinities: Blues music, Piano, Esporte Clube Bahia, Bossa nova, Michael Jackson.
Top brand affinities include Blues music, Piano, Esporte Clube Bahia, with strongest over-indexing on Blues music (3.03× the country average).
Demographically, the Keyboard instrument audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Keyboard instrument fan in Brazil is balanced, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Blues music.
The key figures that characterise the Keyboard instrument profile in Brazil.
45.7% are female, 54.3% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 39.0 |
| Estimated audience size | 4,277,768 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Keyboard instrument audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.0% |
| Brazil | 5.1% |
| Japan | 4.7% |
The strongest cross-interests of the Keyboard instrument audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Will Ferrell | Movies & TV | 7.47× | ||
| 02 | Ukulele | Music & Radio | 6.97× | ||
| 03 | Piano | Music & Radio | 4.39× | ||
| 04 | Comedy club | Movies & TV | 3.08× | ||
| 05 | Blues music | Music & Radio | 3.03× | ||
| 06 | Paul McCartney | Music & Radio | 3.01× | ||
| 07 | Bossa nova | Music & Radio | 2.31× | ||
| 08 | Ligue 1 | Sports | 2.21× | ||
| 09 | Internet & Social Media | 2.13× | |||
| 10 | Tom Cruise | Movies & TV | 2.07× | ||
| 11 | One Piece | Movies & TV | 1.90× | ||
| 12 | Goiás Esporte Clube | Sports | 1.87× | ||
| 13 | Esporte Clube Bahia | Sports | 1.84× | ||
| 14 | Public transport | Cars & Mobility | 1.73× | ||
| 15 | Brad Pitt | Movies & TV | 1.67× | ||
| 16 | Michael Jackson | Music & Radio | 1.63× | ||
| 17 | GitHub | Internet & Social Media | 1.61× | ||
| 18 | Game of Thrones | Movies & TV | 1.54× | ||
| 19 | JusBrasil | Internet & Social Media | 1.54× | ||
| 20 | WebMotors | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.10× | |
| Community Orientation | OPEN | 1.67× | |
| Early Adopter Mentality | POWER | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.42× | |
| Extroversion | THRILL | 0.56× | |
| Price Sensitivity | PREMIUM | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Keyboard instrument. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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