Rascasse Audience Intelligence

Keyboard instrument Audience in United States

A data profile of the people who buy, follow and care about Keyboard instrument in United States — modelled from more than twelve digital signal sources. Keyboard instrument has an estimated audience of 19,277,052 people in United States.

#1181among Topic in United States#106in Music & Radio

The average Keyboard instrument fan in United States is 34.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Musical instrument, Piano, Mobile game, with strongest over-indexing on Musical instrument (2.53× the country average).

Demographically, the Keyboard instrument audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Keyboard instrument fan in United States is more male, around 34.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Musical instrument.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Keyboard instrument profile in United States.

Audience size
19.3M
in United States
Gender
40.2%♀
59.8% male
Age
34.5
average years
Country rank
#1720
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Keyboard instrument fans

40.2% are female, 59.8% are male, average age 34.5.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Keyboard instrument audience in United States
MetricValue
Female40.2%
Male59.8%
Average age34.5
Estimated audience size19,277,052
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Keyboard instrument audience in United States
Age bracketShare%
16-1936%
20-2919%
30-3915%
40-4915%
50+15%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Keyboard instrument audience comes from United States.

Worldwide audience distribution share by country for Keyboard instrument
CountryShare
United States23.0%
Brazil5.1%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Keyboard instrument audience in United States is strongest.

Fig. 05

Top regions by affinity

Keyboard instrument fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~200K1.22×
02Mississippi~200K1.16×
03Louisiana~300K1.14×
04Oklahoma~200K1.14×
05Maryland~400K1.12×
06West Virginia~100K1.12×
07Texas~2M1.10×
08Pennsylvania~700K1.09×
09North Carolina~600K1.09×
10Tennessee~400K1.09×
11Florida~1.5M1.06×
12South Carolina~300K1.06×
13New Jersey~500K1.05×
14Kentucky~300K1.05×
15Missouri~300K1.04×
16Alabama~300K1.04×
17Alaska~40K1.04×
18California~2M1.03×
19Georgia~600K1.03×
20Indiana~400K1.03×
21Connecticut~200K1.02×
22Virginia~500K1.01×
23Washington~400K1.01×
24Ohio~600K1.00×
25Vermont~30K1.00×
26New York~1M0.99×
27Hawaii~80K0.99×
28Massachusetts~400K0.98×
29Kansas~100K0.98×
30South Dakota~40K0.98×
31North Dakota~40K0.98×
32Michigan~500K0.97×
33New Hampshire~70K0.97×
34Nevada~200K0.96×
35Utah~200K0.96×
36New Mexico~90K0.96×
37Nebraska~90K0.96×
38Maine~70K0.96×
39Rhode Island~60K0.96×
40Idaho~90K0.95×
41Illinois~600K0.94×
42Minnesota~300K0.94×
43Oregon~200K0.94×
44Montana~50K0.94×
45Delaware~50K0.94×
46Iowa~100K0.93×
47Arizona~400K0.92×
48Washington, District of Columbia~50K0.90×
49Colorado~300K0.89×
50Wisconsin~300K0.88×
Fig. 06

Affinity by region

Affinity by region — Keyboard instrument, United States
0.88×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Keyboard instrument audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Keyboard instrument audience
#·InterestCategoryAffinity×
01TurntablismMusic & Radio5.17×
02PianoMusic & Radio2.94×
03CelloMusic & Radio2.57×
04Musical instrumentMusic & Radio2.53×
05ViolinMusic & Radio2.46×
06Anime conventionLiterature2.36×
07Spirit HalloweenKids & Family2.23×
08Monday Night FootballSports2.21×
09TwitchGames2.05×
10Mobile gameGames2.02×
11InnovationBusiness & Career1.84×
12Sneaker collectingFashion & Accessoires1.84×
13Acoustic guitarMusic & Radio1.82×
14Electric guitarMusic & Radio1.77×
15Cabela'sSports1.74×
16ReggaetonMusic & Radio1.69×
17Bass guitarMusic & Radio1.68×
18Scooby-DooMovies & TV1.61×
19Vintage clothingFashion & Accessoires1.58×
20LivemusicMusic & Radio1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Keyboard instrument audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Keyboard instrument audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.40×
IndividualismJOY1.17×
Need for SecurityCONSERVATISM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Keyboard instrument audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.84×
Pet OwnershipJOY0.86×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Keyboard instrument have in United States?

Keyboard instrument has an estimated audience of 19,277,052 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Keyboard instrument fans?

40.2% of Keyboard instrument fans are female, 59.8% are male, with an average age of 34.5 years.

03

Which brands do Keyboard instrument fans like most?

Keyboard instrument fans show strongest brand affinity for Musical instrument (2.53×), Piano (2.94×), and Mobile game (2.02×) over the country average.

04

Where do Keyboard instrument fans live in United States?

Keyboard instrument fans in United States are most concentrated in California (reach ~2M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Keyboard instrument fans also like?

Beyond Keyboard instrument itself, the audience over-indexes on Piano (2.94×), Mobile game (2.02×), Anime convention (2.36×), and Spirit Halloween (2.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Keyboard instrument audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Keyboard instrument. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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