Keyboard instrument Audience in United States

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Keyboard instrument has an estimated audience of 19,277,052 people in United States. 40.2% are female, 59.8% are male, average age 34.5. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Grinch, Vocal harmony, Goop, Governor of Michigan.

The average Keyboard instrument fan in United States is 34.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Grinch, Vocal harmony, with strongest over-indexing on Elsword (42.27× the country average). Demographically, the Keyboard instrument audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Keyboard instrument fans

Demographic split for Keyboard instrument audience in United States
MetricValue
Female40.2%
Male59.8%
Average age34.5
Estimated audience size19,277,052

Audience persona

The typical Keyboard instrument fan in United States is more male, around 34.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Keyboard instrument in United States
RegionReachAffinity
California2,291,8691.08×
Texas1,810,0611.09×
Florida1,455,8891.12×
New York1,177,3711.09×
Pennsylvania678,9831.05×
North Carolina678,0541.17×
Illinois621,3120.97×
Georgia615,4751.04×
Ohio610,5131.03×
New Jersey509,6031.04×
Virginia506,6021.08×
Tennessee500,6901.29×
Michigan493,6500.98×
Washington430,2501.11×
Maryland395,5601.19×
Massachusetts392,7501.03×
Arizona358,8090.91×
Indiana341,7330.97×
Missouri336,1691.08×
South Carolina331,4051.14×
Alabama291,9791.08×
Louisiana288,5771.16×
Minnesota268,9570.97×
Kentucky268,4641.11×
Oklahoma254,3961.19×
Colorado248,5090.82×
Wisconsin234,4070.81×
Oregon211,6250.96×
Mississippi204,6161.29×
Connecticut201,7801.04×
Nevada184,0710.99×
Arkansas178,6441.12×
Utah162,3440.94×
Kansas142,5750.94×
Iowa135,3530.85×
West Virginia90,2851.01×
Nebraska86,9440.9×
New Mexico79,4780.82×
Hawaii77,0750.93×
Idaho72,6160.75×
Maine62,5270.91×
New Hampshire62,3930.82×
Rhode Island55,6130.91×
Alaska49,4081.2×
Washington, District of Columbia41,9530.72×
Delaware41,5030.78×
Montana38,0040.71×
South Dakota37,5110.84×
North Dakota34,0890.86×
Wyoming32,9841.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Keyboard instrument audience
BrandAffinityCategory
Elsword42.27×Games
Grinch8.16×Movies & TV
Vocal harmony7.91×Music & Radio
Goop7.54×Internet & Social Media
Governor of Michigan10.06×Politics & Society
Historic site4.94×Arts & Culture
No Escape (1994 film)13×Movies & TV
Wok6.99×Food & Beverages
Hipster9.39×Politics & Society
Google Home6.04×Technology & Electronics
Hibachi7.24×Food & Beverages
TV Fanatic9.54×Movies & TV
JDSU2.65×Business & Career
Home staging4.43×Home & Garden
Gift registry10.92×Kids & Family
Mathcore6.61×Music & Radio
Fairy godmother6.02×Literature
Springfield, Illinois8.66×Travel & Leisure
El Paso County, Colorado9.63×Travel & Leisure
Grace Slick6.39×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Keyboard instrument audience
TraitClusterScore
Early Adopter MentalityPOWER1.5
Social Media UsageJOY1.25
SustainabilityBALANCE1.19
LGBTQ+ IdentityOPEN1.18
IndividualismJOY1.16
Luxury OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Keyboard instrument
CountryShare
United States23.0%
Brazil5.1%
Japan4.7%

See Keyboard instrument audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Keyboard instrument have in United States?

Keyboard instrument has an estimated audience of 19,277,052 people in United States, concentrated in California and Texas.

What is the gender split and age of Keyboard instrument fans?

40.2% of Keyboard instrument fans are female, 59.8% are male, with an average age of 34.5 years.

Which brands do Keyboard instrument fans like most?

Keyboard instrument fans show strongest brand affinity for Elsword (42.27×), Grinch (8.16×), and Vocal harmony (7.91×) over the country average.

Where do Keyboard instrument fans live in United States?

Keyboard instrument fans in United States are most concentrated in California (reach 2,291,869), Texas (reach 1,810,061), and Florida (reach 1,455,889). These three regions account for the largest share of the active audience.

What other brands do Keyboard instrument fans also like?

Beyond Keyboard instrument itself, the audience over-indexes on Grinch (8.16×), Vocal harmony (7.91×), Goop (7.54×), and Governor of Michigan (10.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Keyboard instrument. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.