Rascasse Audience Intelligence

Keyboard instrument Audience in Germany

A data profile of the people who buy, follow and care about Keyboard instrument in Germany — modelled from more than twelve digital signal sources. Keyboard instrument has an estimated audience of 2,300,585 people in Germany.

#1712among Topic in Germany#232in Music & Radio

The average Keyboard instrument fan in Germany is 36.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Bass guitar, Thomann, Wireless speakers, with strongest over-indexing on Bass guitar (8.78× the country average).

Demographically, the Keyboard instrument audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Keyboard instrument fan in Germany is more male, around 36.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bass guitar.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Keyboard instrument profile in Germany.

Audience size
2.3M
in Germany
Gender
43.0%♀
57.0% male
Age
36.9
average years
Country rank
#2897
Topic in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Keyboard instrument fans

43.0% are female, 57.0% are male, average age 36.9.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for Keyboard instrument audience in Germany
MetricValue
Female43.0%
Male57.0%
Average age36.9
Estimated audience size2,300,585
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Keyboard instrument audience in Germany
Age bracketShare%
16-1927%
20-2918%
30-3919%
40-4920%
50+16%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Keyboard instrument audience comes from Germany.

Worldwide audience distribution share by country for Keyboard instrument
CountryShare
United States23.0%
Brazil5.1%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Keyboard instrument audience in Germany is strongest.

Fig. 05

Top regions by affinity

Keyboard instrument fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~90K1.53×
02Brandenburg~100K1.45×
03Mecklenburg-Vorpommern~60K1.29×
04Sachsen~100K1.25×
05Sachsen-Anhalt~70K1.19×
06Niedersachsen~200K1.07×
07Saarland~30K1.02×
08Rheinland-Pfalz~100K0.99×
09Nordrhein-Westfalen~500K0.92×
10Bremen~20K0.90×
11Baden-Württemberg~300K0.89×
12Hessen~200K0.89×
13Schleswig-Holstein~70K0.80×
14Berlin~80K0.79×
15Bayern~300K0.73×
16Hamburg~40K0.68×
Fig. 06

Affinity by region

Affinity by region — Keyboard instrument, Germany
0.68×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Keyboard instrument audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Keyboard instrument audience
#·InterestCategoryAffinity×
01Wireless speakersTechnology & Electronics9.40×
02Bass guitarMusic & Radio8.78×
03SynthesizerMusic & Radio8.01×
04CelloMusic & Radio6.77×
05ThomannShopping5.77×
06Acoustic guitarMusic & Radio4.55×
07ReggaetonMusic & Radio4.36×
08Dua LipaMusic & Radio4.35×
09PianoMusic & Radio4.04×
10Electric guitarMusic & Radio3.94×
11DuolingoBusiness & Career3.84×
12Crime fictionLiterature3.69×
13Musical instrumentMusic & Radio3.06×
14ActivismPolitics & Society3.00×
15Musical theatreMovies & TV2.33×
16House musicMusic & Radio2.30×
17RedditInternet & Social Media2.24×
18Efficient energy useTechnology & Electronics2.23×
19TattoosFashion & Accessoires1.85×
20TagesschauMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Keyboard instrument audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Keyboard instrument audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.93×
SpiritualityBALANCE1.66×
TraditionCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Keyboard instrument audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.84×
CreativityOPEN0.86×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Keyboard instrument have in Germany?

Keyboard instrument has an estimated audience of 2,300,585 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Keyboard instrument fans?

43.0% of Keyboard instrument fans are female, 57.0% are male, with an average age of 36.9 years.

03

Which brands do Keyboard instrument fans like most?

Keyboard instrument fans show strongest brand affinity for Bass guitar (8.78×), Thomann (5.77×), and Wireless speakers (9.4×) over the country average.

04

Where do Keyboard instrument fans live in Germany?

Keyboard instrument fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Baden-Württemberg (reach ~300K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Keyboard instrument fans also like?

Beyond Keyboard instrument itself, the audience over-indexes on Thomann (5.77×), Wireless speakers (9.4×), Cello (6.77×), and Musical instrument (3.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Keyboard instrument audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Keyboard instrument. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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