A data profile of the people who buy, follow and care about Rock and roll in Mexico — modelled from more than twelve digital signal sources. Rock and roll has an estimated audience of 6,561,003 people in Mexico.
Rock and roll has an estimated audience of 6,561,003 people in Mexico. 46.0% are female, 54.0% are male, average age 30.9. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Love & Sex, Valentine's Day.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (81.47× the country average).
Demographically, the Rock and roll audience skews balanced with an average age of 30.9, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Rock and roll fan in Mexico is balanced, around 30.9 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Rock and roll profile in Mexico.
46.0% are female, 54.0% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 30.9 |
| Estimated audience size | 6,561,003 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 22% | |
| 30-39 | 16% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Rock and roll audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 25.2% |
| Brazil | 6.5% |
| China | 5.2% |
The strongest cross-interests of the Rock and roll audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 127.86× | ||
| 02 | Valentine's Day | Kids & Family | 126.19× | ||
| 03 | Love & Sex | Kids & Family | 125.17× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 106.87× | ||
| 05 | Shopping and fashion | Shopping | 81.47× | ||
| 06 | Game consoles | Technology & Electronics | 59.84× | ||
| 07 | Sarcasm | Politics & Society | 36.59× | ||
| 08 | Catholic Church | Politics & Society | 36.13× | ||
| 09 | Broadcasting of sports events | Movies & TV | 29.23× | ||
| 10 | Dentistry | Business & Career | 28.08× | ||
| 11 | Travel agency | Travel & Leisure | 26.47× | ||
| 12 | Mobile game | Games | 26.15× | ||
| 13 | Machu Picchu | Travel & Leisure | 22.32× | ||
| 14 | Freeware | Technology & Electronics | 21.17× | ||
| 15 | Doctor of Medicine | Business & Career | 20.48× | ||
| 16 | Made in USA | Business & Career | 19.79× | ||
| 17 | Public administration | Business & Career | 19.10× | ||
| 18 | Breastfeeding | Kids & Family | 18.41× | ||
| 19 | El País | News | 14.27× | ||
| 20 | Banana | Food & Beverages | 11.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 7.99× | |
| Travelling | THRILL | 7.37× | |
| Risk Appetite | THRILL | 2.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Pet Ownership | JOY | 0.80× | |
| Extroversion | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Rock and roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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