Rock and roll Audience in Mexico
Rock and roll has an estimated audience of 6,561,003 people in Mexico. 46.0% are female, 54.0% are male, average age 30.9. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Love & Sex, Valentine's Day.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (81.47× the country average). Demographically, the Rock and roll audience skews balanced with an average age of 30.9, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Rock and roll fans
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 30.9 |
| Estimated audience size | 6,561,003 |
Audience persona
The typical Rock and roll fan in Mexico is balanced, around 30.9 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Rock and roll fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 81.47× | Shopping |
| Costa Rica | 127.86× | Travel & Leisure |
| Game consoles | 59.84× | Technology & Electronics |
| Love & Sex | 125.17× | Kids & Family |
| Valentine's Day | 126.19× | Kids & Family |
| Exfoliation (cosmetology) | 106.87× | Beauty & Wellness |
| Catholic Church | 36.13× | Politics & Society |
| Sarcasm | 36.59× | Politics & Society |
| Mobile game | 26.15× | Games |
| Travel agency | 26.47× | Travel & Leisure |
| Dentistry | 28.08× | Business & Career |
| Broadcasting of sports events | 29.23× | Movies & TV |
| Freeware | 21.17× | Technology & Electronics |
| Machu Picchu | 22.32× | Travel & Leisure |
| El País | 14.27× | News |
| Doctor of Medicine | 20.48× | Business & Career |
| Breastfeeding | 18.41× | Kids & Family |
| Banana | 11.51× | Food & Beverages |
| Public administration | 19.1× | Business & Career |
| Made in USA | 19.79× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 7.99 |
| Travelling | THRILL | 7.37 |
| Risk Appetite | THRILL | 2.66 |
| Mindfulness | BALANCE | 2.56 |
| Urban Lifestyle | OPEN | 1.6 |
| Individualism | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| Brazil | 6.5% |
| China | 5.2% |
See Rock and roll audiences in other countries
More Musical genre audiences in Mexico
- Pop music (12,088,327)
- Rock music (10,939,947)
- Hip hop music (9,852,411)
- Latin music (genre) (9,610,503)
- Latin pop (9,176,250)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Rock and roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.