Rock and roll Audience in Mexico

Rock and roll has an estimated audience of 6,561,003 people in Mexico. 46.0% are female, 54.0% are male, average age 30.9. Top brand affinities: Freeware, Sarcasm, Pedro Pascal, Dentistry, MSN.
Top brand affinities include Freeware, Sarcasm, Pedro Pascal, with strongest over-indexing on Freeware (4.82× the country average). Demographically, the Rock and roll audience skews balanced with an average age of 30.9, and over-indexes on personality traits such as Risk Appetite, Mindfulness.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Rock and roll fans
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 30.9 |
| Estimated audience size | 6,561,003 |
Audience persona
The typical Rock and roll fan in Mexico is balanced, around 30.9 years old, with strong Risk Appetite tendencies and a notable affinity for Freeware.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Freeware | 4.82× | Technology & Electronics |
| Sarcasm | 3.74× | Politics & Society |
| Pedro Pascal | 3.62× | Movies & TV |
| Dentistry | 3.94× | Business & Career |
| MSN | 2.82× | News |
| Made in USA | 5.97× | Business & Career |
| Catholic Church | 2.44× | Politics & Society |
| Machu Picchu | 4.97× | Travel & Leisure |
| Game consoles | 2.27× | Technology & Electronics |
| Live television | 5.19× | Movies & TV |
| Breastfeeding | 4.1× | Kids & Family |
| Travel agency | 2.8× | Travel & Leisure |
| New Testament | 5.27× | Politics & Society |
| Civil service | 5.43× | Politics & Society |
| Wattpad | 3.09× | Internet & Social Media |
| Public administration | 4.46× | Business & Career |
| Broadcasting of sports events | 3.63× | Movies & TV |
| TikTok | 1.52× | Internet & Social Media |
| Retirement | 5.81× | Business & Career |
| Radio | 1.8× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.46 |
| Mindfulness | BALANCE | 2.3 |
| Spirituality | BALANCE | 1.38 |
| Travelling | THRILL | 1.38 |
| Creativity | OPEN | 1.2 |
| Urban Lifestyle | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| Brazil | 6.5% |
| China | 5.2% |
See Rock and roll audiences in other countries
More Musical genre audiences in Mexico
- Pop music (12,088,327)
- Rock music (10,939,947)
- Hip hop music (9,852,411)
- Latin music (genre) (9,610,503)
- Latin pop (9,176,250)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Rock and roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.