Rock and roll Audience in Mexico

Rock and roll logo

Rock and roll has an estimated audience of 6,561,003 people in Mexico. 46.0% are female, 54.0% are male, average age 30.9. Top brand affinities: Freeware, Sarcasm, Pedro Pascal, Dentistry, MSN.

Top brand affinities include Freeware, Sarcasm, Pedro Pascal, with strongest over-indexing on Freeware (4.82× the country average). Demographically, the Rock and roll audience skews balanced with an average age of 30.9, and over-indexes on personality traits such as Risk Appetite, Mindfulness.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Rock and roll fans

Demographic split for Rock and roll audience in Mexico
MetricValue
Female46.0%
Male54.0%
Average age30.9
Estimated audience size6,561,003

Audience persona

The typical Rock and roll fan in Mexico is balanced, around 30.9 years old, with strong Risk Appetite tendencies and a notable affinity for Freeware.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rock and roll audience
BrandAffinityCategory
Freeware4.82×Technology & Electronics
Sarcasm3.74×Politics & Society
Pedro Pascal3.62×Movies & TV
Dentistry3.94×Business & Career
MSN2.82×News
Made in USA5.97×Business & Career
Catholic Church2.44×Politics & Society
Machu Picchu4.97×Travel & Leisure
Game consoles2.27×Technology & Electronics
Live television5.19×Movies & TV
Breastfeeding4.1×Kids & Family
Travel agency2.8×Travel & Leisure
New Testament5.27×Politics & Society
Civil service5.43×Politics & Society
Wattpad3.09×Internet & Social Media
Public administration4.46×Business & Career
Broadcasting of sports events3.63×Movies & TV
TikTok1.52×Internet & Social Media
Retirement5.81×Business & Career
Radio1.8×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rock and roll audience
TraitClusterScore
Risk AppetiteTHRILL2.46
MindfulnessBALANCE2.3
SpiritualityBALANCE1.38
TravellingTHRILL1.38
CreativityOPEN1.2
Urban LifestyleOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Rock and roll
CountryShare
United States25.2%
Brazil6.5%
China5.2%

See Rock and roll audiences in other countries

More Musical genre audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Rock and roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.