Rock and roll Audience in Mexico

Rock and roll has an estimated audience of 6,561,003 people in Mexico. 46.0% are female, 54.0% are male, average age 30.9. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Love & Sex, Valentine's Day.

Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (81.47× the country average). Demographically, the Rock and roll audience skews balanced with an average age of 30.9, and over-indexes on personality traits such as Spirituality, Travelling.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Rock and roll fans

Demographic split for Rock and roll audience in Mexico
MetricValue
Female46.0%
Male54.0%
Average age30.9
Estimated audience size6,561,003

Audience persona

The typical Rock and roll fan in Mexico is balanced, around 30.9 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.

Top brand affinities of Rock and roll fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rock and roll audience
BrandAffinityCategory
Shopping and fashion81.47×Shopping
Costa Rica127.86×Travel & Leisure
Game consoles59.84×Technology & Electronics
Love & Sex125.17×Kids & Family
Valentine's Day126.19×Kids & Family
Exfoliation (cosmetology)106.87×Beauty & Wellness
Catholic Church36.13×Politics & Society
Sarcasm36.59×Politics & Society
Mobile game26.15×Games
Travel agency26.47×Travel & Leisure
Dentistry28.08×Business & Career
Broadcasting of sports events29.23×Movies & TV
Freeware21.17×Technology & Electronics
Machu Picchu22.32×Travel & Leisure
El País14.27×News
Doctor of Medicine20.48×Business & Career
Breastfeeding18.41×Kids & Family
Banana11.51×Food & Beverages
Public administration19.1×Business & Career
Made in USA19.79×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rock and roll audience
TraitClusterScore
SpiritualityBALANCE7.99
TravellingTHRILL7.37
Risk AppetiteTHRILL2.66
MindfulnessBALANCE2.56
Urban LifestyleOPEN1.6
IndividualismJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Rock and roll
CountryShare
United States25.2%
Brazil6.5%
China5.2%

See Rock and roll audiences in other countries

More Musical genre audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Rock and roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.