Rock and roll Audience in United Kingdom
Rock and roll has an estimated audience of 11,674,037 people in United Kingdom. 51.8% are female, 48.2% are male, average age 43.4. Top regions: South East, Yorkshire and the Humber, East of England. Top brand affinities: Hobby, Weddings, Luxury yacht, Distilled beverage, Betfair.
The average Rock and roll fan in United Kingdom is 43.4 years old, balanced, and lives primarily in South East. The audience is concentrated in South East, Yorkshire and the Humber, East of England. Top brand affinities include Hobby, Weddings, Luxury yacht, with strongest over-indexing on Hobby (1.84× the country average). Demographically, the Rock and roll audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Rock and roll fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 43.4 |
| Estimated audience size | 11,674,037 |
Audience persona
The typical Rock and roll fan in United Kingdom is balanced, around 43.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Hobby.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| South East | 1,457,303 | 0.93× |
| Yorkshire and the Humber | 1,168,800 | 1.25× |
| East of England | 1,134,683 | 1.06× |
| South West | 743,317 | 0.77× |
| West Midlands | 733,378 | 1.47× |
| East Midlands | 697,284 | 0.85× |
| North East | 579,017 | 1.27× |
| North West | 495,144 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hobby | 1.84× | Home & Garden |
| Weddings | 1.75× | Kids & Family |
| Luxury yacht | 3.24× | Travel & Leisure |
| Distilled beverage | 1.73× | Food & Beverages |
| Betfair | 2.28× | Games |
| TripAdvisor | 1.89× | Travel & Leisure |
| 1.68× | Internet & Social Media | |
| Aldi | 1.52× | Shopping |
| Kitchenware | 2.29× | Home & Garden |
| Home business | 3.53× | Business & Career |
| Refrigerator | 1.96× | Home & Garden |
| William Hill (bookmaker) | 1.61× | Games |
| Livemusic | 2.14× | Music & Radio |
| Blues music | 1.61× | Music & Radio |
| Bioderma | 5.91× | Beauty & Wellness |
| Expensive Taste | 2.03× | Business & Career |
| Mobile home | 2.06× | Cars & Mobility |
| Mango | 3.18× | Shopping |
| Volunteering | 1.62× | Politics & Society |
| Rugby union | 1.61× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.15 |
| Indulgence | JOY | 1.11 |
| Sustainability | BALANCE | 1.06 |
| Mindfulness | BALANCE | 1.05 |
| Travelling | THRILL | 1.04 |
| Convenience Orientation | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| Brazil | 6.5% |
| China | 5.2% |
See Rock and roll audiences in other countries
More Musical genre audiences in United Kingdom
- Rock music (22,856,769)
- Pop music (19,665,791)
- Hip hop music (16,297,821)
- Rhythm and blues music (14,734,519)
- Jazz music (14,107,473)
Frequently asked questions
How many fans does Rock and roll have in United Kingdom?
Rock and roll has an estimated audience of 11,674,037 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
What is the gender split and age of Rock and roll fans?
51.8% of Rock and roll fans are female, 48.2% are male, with an average age of 43.4 years.
Which brands do Rock and roll fans like most?
Rock and roll fans show strongest brand affinity for Hobby (1.84×), Weddings (1.75×), and Luxury yacht (3.24×) over the country average.
Where do Rock and roll fans live in United Kingdom?
Rock and roll fans in United Kingdom are most concentrated in South East (reach 1,457,303), Yorkshire and the Humber (reach 1,168,800), and East of England (reach 1,134,683). These three regions account for the largest share of the active audience.
What other brands do Rock and roll fans also like?
Beyond Rock and roll itself, the audience over-indexes on Weddings (1.75×), Luxury yacht (3.24×), Distilled beverage (1.73×), and Betfair (2.28×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Rock and roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.