A data profile of the people who buy, follow and care about Rock and roll in United Kingdom — modelled from more than twelve digital signal sources. Rock and roll has an estimated audience of 11,674,037 people in United Kingdom.
The average Rock and roll fan in United Kingdom is 43.4 years old, balanced, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Wikipedia, Blues music, Volunteering, with strongest over-indexing on Wikipedia (2.02× the country average).
Demographically, the Rock and roll audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Rock and roll fan in United Kingdom is balanced, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Rock and roll profile in United Kingdom.
51.8% are female, 48.2% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 43.4 |
| Estimated audience size | 11,674,037 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Rock and roll audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.2% |
| Brazil | 6.5% |
| China | 5.2% |
Where the Rock and roll audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~700K | 1.40× | |
| 02 | Yorkshire and the Humber | ~1M | 1.20× | |
| 03 | North East | ~500K | 1.18× | |
| 04 | East of England | ~1M | 1.05× | |
| 05 | South East | ~1.5M | 0.94× | |
| 06 | East Midlands | ~700K | 0.91× | |
| 07 | South West | ~800K | 0.86× | |
| 08 | North West | ~800K | 0.66× |
The strongest cross-interests of the Rock and roll audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | La Roche-Posay | Beauty & Wellness | 3.17× | ||
| 02 | Livemusic | Music & Radio | 2.10× | ||
| 03 | Sketch comedy | Movies & TV | 2.04× | ||
| 04 | Wikipedia | Internet & Social Media | 2.02× | ||
| 05 | Jazz fusion | Music & Radio | 1.84× | ||
| 06 | French Bulldog | Pets & Animals | 1.83× | ||
| 07 | Volunteering | Politics & Society | 1.78× | ||
| 08 | Kitchenware | Home & Garden | 1.78× | ||
| 09 | Adoption | Kids & Family | 1.75× | ||
| 10 | Satire | Literature | 1.71× | ||
| 11 | Blues music | Music & Radio | 1.70× | ||
| 12 | Esso | Cars & Mobility | 1.68× | ||
| 13 | Golden Retriever | Pets & Animals | 1.67× | ||
| 14 | Motorhome | Cars & Mobility | 1.67× | ||
| 15 | Art museum | Arts & Culture | 1.58× | ||
| 16 | Ryanair | Travel & Leisure | 1.54× | ||
| 17 | Urban Outfitters | Shopping | 1.54× | ||
| 18 | Risk management | Business & Career | 1.54× | ||
| 19 | Mobile home | Cars & Mobility | 1.53× | ||
| 20 | Refrigerator | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.28× | |
| Tradition | CONSERVATISM | 1.27× | |
| Sustainability | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Quality Awareness | PREMIUM | 0.88× | |
| Luxury Orientation | PREMIUM | 0.89× |
Rock and roll has an estimated audience of 11,674,037 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
51.8% of Rock and roll fans are female, 48.2% are male, with an average age of 43.4 years.
Rock and roll fans show strongest brand affinity for Wikipedia (2.02×), Blues music (1.7×), and Volunteering (1.78×) over the country average.
Rock and roll fans in United Kingdom are most concentrated in South East (reach ~1.5M), Yorkshire and the Humber (reach ~1M), and East of England (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Rock and roll itself, the audience over-indexes on Blues music (1.7×), Volunteering (1.78×), Livemusic (2.1×), and Ryanair (1.54×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Rock and roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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