A data profile of the people who buy, follow and care about Rock and roll in Spain — modelled from more than twelve digital signal sources. Rock and roll has an estimated audience of 7,239,686 people in Spain.
Rock and roll has an estimated audience of 7,239,686 people in Spain. 49.8% are female, 50.2% are male, average age 41.9. Top brand affinities: Hair conditioner, Livemusic, Blues music, Local food, Musical theatre.
Top brand affinities include Hair conditioner, Livemusic, Blues music, with strongest over-indexing on Hair conditioner (3.62× the country average).
Demographically, the Rock and roll audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Tradition, Individualism.
The typical Rock and roll fan in Spain is balanced, around 41.9 years old, with strong Tradition tendencies and a notable affinity for Hair conditioner.
The key figures that characterise the Rock and roll profile in Spain.
49.8% are female, 50.2% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 41.9 |
| Estimated audience size | 7,239,686 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Rock and roll audience comes from Spain.
| Country | Share |
|---|---|
| United States | 25.2% |
| Brazil | 6.5% |
| China | 5.2% |
The strongest cross-interests of the Rock and roll audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair conditioner | Beauty & Wellness | 3.62× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 2.76× | ||
| 03 | Livemusic | Music & Radio | 2.52× | ||
| 04 | Non-fiction books | Literature | 2.34× | ||
| 05 | Violin | Music & Radio | 2.31× | ||
| 06 | Otaku | Literature | 2.28× | ||
| 07 | Volunteering | Politics & Society | 2.26× | ||
| 08 | Piano | Music & Radio | 2.10× | ||
| 09 | Satire | Literature | 2.10× | ||
| 10 | Dancehalls | Music & Radio | 2.06× | ||
| 11 | Alternative hip hop | Music & Radio | 1.99× | ||
| 12 | YouTube Music | Internet & Social Media | 1.96× | ||
| 13 | Local food | Food & Beverages | 1.92× | ||
| 14 | A.C. Milan | Sports | 1.85× | ||
| 15 | French cuisine | Food & Beverages | 1.80× | ||
| 16 | Musical theatre | Movies & TV | 1.78× | ||
| 17 | Badoo | Internet & Social Media | 1.74× | ||
| 18 | Blues music | Music & Radio | 1.73× | ||
| 19 | Spanish cuisine | Food & Beverages | 1.60× | ||
| 20 | Seafood | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.24× | |
| Individualism | JOY | 1.23× | |
| Community Orientation | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.84× | |
| Family Orientation | CONSERVATISM | 0.85× | |
| DIY Mentality | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Rock and roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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