Rock and roll Audience in Spain
Rock and roll has an estimated audience of 7,239,686 people in Spain. 49.8% are female, 50.2% are male, average age 41.9. Top brand affinities: Singer-songwriter, Sports nutrition, Livemusic, Local food, Iberia (airline).
Top brand affinities include Singer-songwriter, Sports nutrition, Livemusic, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Rock and roll audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Tradition, Community Orientation.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Rock and roll fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 41.9 |
| Estimated audience size | 7,239,686 |
Audience persona
The typical Rock and roll fan in Spain is balanced, around 41.9 years old, with strong Tradition tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| Livemusic | 4.44× | Music & Radio |
| Local food | 3.13× | Food & Beverages |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Oncology | 5.64× | Health |
| Crunchyroll | 5.17× | Games |
| S.S.C. Napoli | 6.67× | Sports |
| 1.6× | Internet & Social Media | |
| Hoodie | 3.89× | Fashion & Accessoires |
| Non-fiction books | 3.14× | Literature |
| Musical theatre | 2.24× | Movies & TV |
| German cuisine | 4.19× | Food & Beverages |
| Piano | 2.88× | Music & Radio |
| Conforama | 2.48× | Home & Garden |
| A.C. Milan | 3.3× | Sports |
| Jack Black | 5.24× | Movies & TV |
| Poetry | 1.74× | Literature |
| Kundalini yoga | 3.79× | Health |
| Manchester City F.C. | 2.46× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.06 |
| Community Orientation | OPEN | 0.99 |
| Mindfulness | BALANCE | 0.98 |
| Social Media Usage | JOY | 0.98 |
| Sports Activity | POWER | 0.9 |
| Extroversion | THRILL | 0.89 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| Brazil | 6.5% |
| China | 5.2% |
See Rock and roll audiences in other countries
More Musical genre audiences in Spain
- Rock music (13,310,073)
- Pop music (13,046,268)
- Hip hop music (9,224,222)
- Popular music (8,392,300)
- Rhythm and blues music (8,387,069)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Rock and roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.