A data profile of the people who buy, follow and care about Rock and roll in Austria — modelled from more than twelve digital signal sources. Rock and roll has an estimated audience of 1,151,731 people in Austria.
The average Rock and roll fan in Austria is 39.1 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Blues music, Politics, WhatsApp, with strongest over-indexing on Blues music (2.7× the country average).
Demographically, the Rock and roll audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Career Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Rock and roll fan in Austria is balanced, around 39.1 years old, with strong Career Orientation tendencies and a notable affinity for Blues music.
The key figures that characterise the Rock and roll profile in Austria.
50.6% are female, 49.4% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 39.1 |
| Estimated audience size | 1,151,731 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Rock and roll audience comes from Austria.
| Country | Share |
|---|---|
| United States | 25.2% |
| Brazil | 6.5% |
| China | 5.2% |
Where the Rock and roll audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~30K | 1.19× | |
| 02 | Lower Austria | ~200K | 1.08× | |
| 03 | Styria | ~200K | 1.08× | |
| 04 | Tyrol | ~80K | 1.07× | |
| 05 | Carinthia (state) | ~60K | 0.99× | |
| 06 | Vorarlberg | ~40K | 0.94× | |
| 07 | Upper Austria | ~100K | 0.91× | |
| 08 | Salzburg | ~70K | 0.91× | |
| 09 | Vienna | ~200K | 0.82× |
The strongest cross-interests of the Rock and roll audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Freddie Mercury | Music & Radio | 3.73× | ||
| 02 | Cello | Music & Radio | 3.35× | ||
| 03 | Progressive rock | Music & Radio | 2.90× | ||
| 04 | Blues music | Music & Radio | 2.70× | ||
| 05 | Shih Tzu | Pets & Animals | 2.38× | ||
| 06 | Piano | Music & Radio | 2.32× | ||
| 07 | Black cat | Pets & Animals | 2.28× | ||
| 08 | Siberian Husky | Pets & Animals | 2.11× | ||
| 09 | Beagle | Pets & Animals | 2.11× | ||
| 10 | Job interview | Business & Career | 2.09× | ||
| 11 | TripAdvisor | Travel & Leisure | 1.93× | ||
| 12 | Politics | Politics & Society | 1.88× | ||
| 13 | French Bulldog | Pets & Animals | 1.85× | ||
| 14 | Bicycle | Cars & Mobility | 1.70× | ||
| 15 | Hobby | Home & Garden | 1.66× | ||
| 16 | Science fiction movies | Movies & TV | 1.64× | ||
| 17 | Distilled beverage | Food & Beverages | 1.57× | ||
| 18 | Comics | Literature | 1.56× | ||
| 19 | Internet & Social Media | 1.55× | |||
| 20 | YouTube Music | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.19× | |
| Spirituality | BALANCE | 1.16× | |
| Mindfulness | BALANCE | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Need for Security | CONSERVATISM | 0.79× | |
| Family Orientation | CONSERVATISM | 0.90× |
Rock and roll has an estimated audience of 1,151,731 people in Austria, concentrated in Vienna and Lower Austria.
50.6% of Rock and roll fans are female, 49.4% are male, with an average age of 39.1 years.
Rock and roll fans show strongest brand affinity for Blues music (2.7×), Politics (1.88×), and WhatsApp (1.55×) over the country average.
Rock and roll fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Styria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Rock and roll itself, the audience over-indexes on Politics (1.88×), WhatsApp (1.55×), Freddie Mercury (3.73×), and Hobby (1.66×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Rock and roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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