A data profile of the people who buy, follow and care about Rock and roll in Belgium — modelled from more than twelve digital signal sources. Rock and roll has an estimated audience of 1,492,829 people in Belgium.
Rock and roll has an estimated audience of 1,492,829 people in Belgium. 49.0% are female, 51.0% are male, average age 43.6. Top brand affinities: Blues music, Livemusic, Progressive rock, Twitch, Bass guitar.
Top brand affinities include Blues music, Livemusic, Progressive rock, with strongest over-indexing on Blues music (2.39× the country average).
Demographically, the Rock and roll audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Tradition, Risk Appetite.
The typical Rock and roll fan in Belgium is balanced, around 43.6 years old, with strong Tradition tendencies and a notable affinity for Blues music.
The key figures that characterise the Rock and roll profile in Belgium.
49.0% are female, 51.0% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 43.6 |
| Estimated audience size | 1,492,829 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Rock and roll audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 25.2% |
| Brazil | 6.5% |
| China | 5.2% |
The strongest cross-interests of the Rock and roll audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Classic rock | Music & Radio | 4.85× | ||
| 02 | Progressive rock | Music & Radio | 2.88× | ||
| 03 | Livemusic | Music & Radio | 2.67× | ||
| 04 | Bass guitar | Music & Radio | 2.65× | ||
| 05 | Violin | Music & Radio | 2.55× | ||
| 06 | Acoustic guitar | Music & Radio | 2.47× | ||
| 07 | Blues music | Music & Radio | 2.39× | ||
| 08 | One Piece | Movies & TV | 2.35× | ||
| 09 | Twitch | Games | 2.28× | ||
| 10 | Piano | Music & Radio | 2.19× | ||
| 11 | Electric guitar | Music & Radio | 2.15× | ||
| 12 | Pokémon | Games | 2.13× | ||
| 13 | Custom motorcycle | Cars & Mobility | 1.73× | ||
| 14 | House music | Music & Radio | 1.65× | ||
| 15 | Michael Jackson | Music & Radio | 1.65× | ||
| 16 | Retro style | Fashion & Accessoires | 1.65× | ||
| 17 | Fiction books | Literature | 1.62× | ||
| 18 | Modern art | Arts & Culture | 1.54× | ||
| 19 | Poetry | Literature | 1.52× | ||
| 20 | Science fiction movies | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.26× | |
| Risk Appetite | THRILL | 1.18× | |
| Extroversion | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.88× | |
| Price Sensitivity | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Rock and roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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