A data profile of the people who buy, follow and care about Rock and roll in Denmark — modelled from more than twelve digital signal sources. Rock and roll has an estimated audience of 732,496 people in Denmark.
Rock and roll has an estimated audience of 732,496 people in Denmark. 46.6% are female, 53.4% are male, average age 44.5. Top brand affinities: Blues music, Ozzy Osbourne, Freddie Mercury, Electric guitar, Twitch.
Top brand affinities include Blues music, Ozzy Osbourne, Freddie Mercury, with strongest over-indexing on Blues music (2.58× the country average).
Demographically, the Rock and roll audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Tradition, Urban Lifestyle.
The typical Rock and roll fan in Denmark is balanced, around 44.5 years old, with strong Tradition tendencies and a notable affinity for Blues music.
The key figures that characterise the Rock and roll profile in Denmark.
46.6% are female, 53.4% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 44.5 |
| Estimated audience size | 732,496 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 14% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Rock and roll audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 25.2% |
| Brazil | 6.5% |
| China | 5.2% |
The strongest cross-interests of the Rock and roll audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ozzy Osbourne | Music & Radio | 5.89× | ||
| 02 | Freddie Mercury | Music & Radio | 4.05× | ||
| 03 | Austin Butler | Movies & TV | 3.84× | ||
| 04 | Paul McCartney | Music & Radio | 3.35× | ||
| 05 | Bad Bunny | Music & Radio | 3.19× | ||
| 06 | Blues music | Music & Radio | 2.58× | ||
| 07 | Electric guitar | Music & Radio | 2.51× | ||
| 08 | Progressive rock | Music & Radio | 2.41× | ||
| 09 | Violin | Music & Radio | 2.38× | ||
| 10 | Piano | Music & Radio | 2.26× | ||
| 11 | YouTube Music | Internet & Social Media | 2.09× | ||
| 12 | Twitch | Games | 2.01× | ||
| 13 | Contemporary R&B | Music & Radio | 1.84× | ||
| 14 | Manga | Literature | 1.73× | ||
| 15 | Country music | Music & Radio | 1.63× | ||
| 16 | Vintage clothing | Fashion & Accessoires | 1.61× | ||
| 17 | Ticketmaster | Travel & Leisure | 1.56× | ||
| 18 | 7-Eleven | Shopping | 1.54× | ||
| 19 | Punk rock | Music & Radio | 1.53× | ||
| 20 | Flea market | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.33× | |
| Urban Lifestyle | OPEN | 1.18× | |
| Spirituality | BALANCE | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.85× | |
| Family Orientation | CONSERVATISM | 0.86× | |
| Individualism | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Rock and roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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