Rascasse Audience Intelligence

Freddie Mercury Audience in United States

Freddie Mercury has an estimated audience of 7.4M people in United States.

#4among Rock in United States#335among people in United States#336in Music & Radio

The average Freddie Mercury fan in United States is 43.4 years old, more female, and lives primarily in California.

By number of fans, Freddie Mercury ranks #4 among the 1320 objects in Rock in United States — 3.4× the group median.

Its fans are 1.0 years older than the group average of 42.4.

Women make up 55.3% of the fan base, 10.0 percentage points more than the group average.

Compared with the other 1319 objects in Rock, Freddie Mercury fans stand out for their interest in John Deacon, Elvis Presley's Graceland and TeamSnap.

Most fans live in California, Texas, Florida.

Top affinities include John Deacon, Elvis Presley's Graceland, Brian May, with strongest over-indexing on John Deacon (21.25× the country average).

Demographically, the Freddie Mercury audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Spirituality, Extroversion.

The typical Freddie Mercury fan in United States is more female, around 43.4 years old, with strong Spirituality tendencies and a notable affinity for John Deacon.

Category: Music & Radio · Type: Person · Subtype: Rock

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
7.4M
in United States
Gender
55.3%♀
44.7% male
Age
43.4
average years
Country rank
#4723
among all objects in United States
Fig. 01

Search interest · 12-month trend

+102%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Freddie Mercury fans

55.3% are female, 44.7% are male, average age 43.4.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Freddie Mercury audience in United States
MetricValue
Female55.3%
Male44.7%
Average age43.4
Estimated audience size7.4M
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Freddie Mercury audience in United States
Age bracketShare%
16-2417%
25-3414%
35-4414%
45-5423%
55+31%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Freddie Mercury audience comes from United States.

Worldwide audience distribution share by country for Freddie Mercury
CountryShare
United States19.0%
Brazil9.9%
Germany8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Freddie Mercury fans by region: top regions in United States
#RegionReachAffinity×
01Utah~90K1.22×
02California~1M1.10×
03Idaho~40K1.09×
04New Mexico~50K1.07×
05New Hampshire~30K1.07×
06Florida~500K1.06×
07Washington~200K1.06×
08Nevada~80K1.06×
09Texas~500K1.05×
10Arizona~200K1.05×
11Kentucky~100K1.05×
12Oregon~100K1.05×
13Oklahoma~90K1.05×
14Missouri~100K1.04×
15Pennsylvania~300K1.03×
16Indiana~200K1.03×
17Connecticut~80K1.03×
18West Virginia~40K1.03×
19Montana~20K1.03×
20Illinois~300K1.02×
21Wisconsin~100K1.02×
22Kansas~70K1.02×
23Ohio~300K1.01×
24New Jersey~200K1.01×
25Massachusetts~200K1.01×
26Colorado~100K1.01×
27Tennessee~200K1.00×
28Iowa~70K1.00×
29Maine~30K1.00×
30Alaska~20K1.00×
31North Carolina~200K0.99×
32Minnesota~100K0.99×
33Arkansas~70K0.99×
34Rhode Island~20K0.99×
35North Dakota~20K0.99×
36Michigan~200K0.98×
37Nebraska~40K0.97×
38Louisiana~100K0.96×
39South Dakota~20K0.96×
40Virginia~200K0.95×
41New York~400K0.94×
42South Carolina~100K0.94×
43Hawaii~30K0.94×
44Vermont~10K0.94×
45Wyoming~10K0.94×
46Georgia~200K0.93×
47Maryland~100K0.93×
48Alabama~100K0.93×
49Mississippi~60K0.89×
50Delaware~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Freddie Mercury, United States
0.86×1.00×1.22×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Freddie Mercury audience vs. the country average
#·InterestCategoryAffinity×
01John DeaconMusic & Radio21.25×
02Elvis Presley's GracelandTravel & Leisure20.15×
03Brian MayMusic & Radio20.02×
04TeamSnapSports17.72×
05Angus YoungMusic & Radio15.89×
06The Beach BoysMusic & Radio15.09×
07Nine Inch NailsMusic & Radio15.01×
08John MayerMusic & Radio11.98×
09John LennonMusic & Radio11.31×
10Prince (musician)Music & Radio10.37×
11Maggie GyllenhaalMovies & TV9.75×
12Neil YoungMusic & Radio9.05×
13Rami MalekMovies & TV8.42×
14Ace FrehleyMusic & Radio7.29×
15Eagles (band)Music & Radio7.09×
16Queen (band)Music & Radio7.07×
17Pet Shop BoysMusic & Radio6.97×
18KISSMusic & Radio6.71×
19AlbumMusic & Radio3.63×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Freddie Mercury audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Freddie Mercury audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.43×
ExtroversionTHRILL1.25×
IndividualismJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Freddie Mercury audience vs. the country average · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.93×
Family OrientationCONSERVATISM0.97×
IndulgenceJOY1.00×
0×1.00× baseline2×
Appendix

Explore more audiences

More Rock audiences in United States

See Freddie Mercury audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Freddie Mercury over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/freddie-mercury-13006” · Methodology