A data profile of the people who buy, follow and care about Rock music in Denmark — modelled from more than twelve digital signal sources. Rock music has an estimated audience of 1,825,446 people in Denmark.
Rock music has an estimated audience of 1,825,446 people in Denmark. 48.4% are female, 51.6% are male, average age 45.8. Top brand affinities: Self care, Microwave oven, Hand washing, Children's music, Home Decoration & Design.
Top brand affinities include Self care, Microwave oven, Hand washing, with strongest over-indexing on Self care (1.52× the country average).
Demographically, the Rock music audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
The typical Rock music fan in Denmark is balanced, around 45.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Self care.
The key figures that characterise the Rock music profile in Denmark.
48.4% are female, 51.6% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 45.8 |
| Estimated audience size | 1,825,446 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Rock music audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 4.8% |
| Italy | 4.7% |
The strongest cross-interests of the Rock music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hand washing | Home & Garden | 2.09× | ||
| 02 | Epigenetics | Health | 2.01× | ||
| 03 | Influenza | Health | 1.96× | ||
| 04 | Party game | Games | 1.85× | ||
| 05 | Beef tenderloin | Food & Beverages | 1.84× | ||
| 06 | Personal protective equipment | Cars & Mobility | 1.82× | ||
| 07 | Tablecloth | Home & Garden | 1.77× | ||
| 08 | Draught beer | Food & Beverages | 1.69× | ||
| 09 | Home Decoration & Design | Home & Garden | 1.67× | ||
| 10 | Richard Gere | Movies & TV | 1.66× | ||
| 11 | Karen Blixen | Literature | 1.61× | ||
| 12 | Hiking boot | Fashion & Accessoires | 1.60× | ||
| 13 | Quooker | Home & Garden | 1.56× | ||
| 14 | Fundraising | Business & Career | 1.55× | ||
| 15 | Alaskan Malamute | Pets & Animals | 1.54× | ||
| 16 | Food processing | Food & Beverages | 1.54× | ||
| 17 | Self care | Health | 1.52× | ||
| 18 | Children's music | Music & Radio | 1.52× | ||
| 19 | Microwave oven | Home & Garden | 1.51× | ||
| 20 | Picture book | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.59× | |
| Urban Lifestyle | OPEN | 1.35× | |
| Travelling | THRILL | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.84× | |
| Social Media Usage | JOY | 0.85× | |
| Luxury Orientation | PREMIUM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Rock music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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