A data profile of the people who buy, follow and care about Rhythm and blues music in Denmark — modelled from more than twelve digital signal sources. Rhythm and blues music has an estimated audience of 923,734 people in Denmark.
Rhythm and blues music has an estimated audience of 923,734 people in Denmark. 47.8% are female, 52.2% are male, average age 41.9. Top brand affinities: Self care, G.O, Home Interior Design, Decoration, Home construction.
Top brand affinities include Self care, G.O, Home Interior Design, with strongest over-indexing on Self care (2.21× the country average).
Demographically, the Rhythm and blues music audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
The typical Rhythm and blues music fan in Denmark is balanced, around 41.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Self care.
The key figures that characterise the Rhythm and blues music profile in Denmark.
47.8% are female, 52.2% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 41.9 |
| Estimated audience size | 923,734 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 16% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Rhythm and blues music audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 24.9% |
| Brazil | 5.1% |
| Italy | 4.4% |
The strongest cross-interests of the Rhythm and blues music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self care | Health | 2.21× | ||
| 02 | Home Decoration & Design | Home & Garden | 2.06× | ||
| 03 | Handmade Crafts | Kids & Family | 2.00× | ||
| 04 | Celine Dion | Music & Radio | 1.97× | ||
| 05 | Decoration | Home & Garden | 1.93× | ||
| 06 | Bodybuilding & Fitness | Sports | 1.91× | ||
| 07 | Design & Interior | Home & Garden | 1.87× | ||
| 08 | Self-confidence | Health | 1.87× | ||
| 09 | E-book readers | Technology & Electronics | 1.81× | ||
| 10 | Marketing communications | Business & Career | 1.80× | ||
| 11 | Travel Adventures | Travel & Leisure | 1.78× | ||
| 12 | Home Interior Design | Home & Garden | 1.76× | ||
| 13 | Interior designs | Home & Garden | 1.71× | ||
| 14 | Home construction | Home & Garden | 1.65× | ||
| 15 | Cat play and toys | Pets & Animals | 1.65× | ||
| 16 | Package tour | Travel & Leisure | 1.64× | ||
| 17 | Children's music | Music & Radio | 1.63× | ||
| 18 | G.O | Technology & Electronics | 1.60× | ||
| 19 | COS | Shopping | 1.59× | ||
| 20 | Healthy habits | Health | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.45× | |
| Early Adopter Mentality | POWER | 1.21× | |
| Travelling | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Patriotism | CONSERVATISM | 0.88× | |
| Urban Lifestyle | OPEN | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Rhythm and blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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