A data profile of the people who buy, follow and care about Home construction in Denmark — modelled from more than twelve digital signal sources. Home construction has an estimated audience of 687,758 people in Denmark.
Home construction has an estimated audience of 687,758 people in Denmark. 57.5% are female, 42.5% are male, average age 43.8. Top brand affinities: First-time buyer, Trivago, YouTube, Do it yourself (DIY), Real estate.
Top brand affinities include First-time buyer, Trivago, YouTube, with strongest over-indexing on First-time buyer (4.69× the country average).
Demographically, the Home construction audience skews more female with an average age of 43.8, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Home construction fan in Denmark is more female, around 43.8 years old, with strong DIY Mentality tendencies and a notable affinity for First-time buyer.
The key figures that characterise the Home construction profile in Denmark.
57.5% are female, 42.5% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 43.8 |
| Estimated audience size | 687,758 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Home construction audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 10.9% |
| China | 5.8% |
The strongest cross-interests of the Home construction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Trivago | Travel & Leisure | 4.95× | ||
| 02 | First-time buyer | Shopping | 4.69× | ||
| 03 | Skyscanner | Travel & Leisure | 4.38× | ||
| 04 | First-time home buyer grant | Home & Garden | 3.36× | ||
| 05 | Property finder | Home & Garden | 3.18× | ||
| 06 | Alpine skiing | Sports | 2.84× | ||
| 07 | Renovation | Home & Garden | 2.79× | ||
| 08 | Real estate | Business & Career | 2.58× | ||
| 09 | Airbnb | Travel & Leisure | 2.49× | ||
| 10 | Digital photography | Business & Career | 2.46× | ||
| 11 | Do it yourself (DIY) | Home & Garden | 2.31× | ||
| 12 | Home improvement | Home & Garden | 2.18× | ||
| 13 | Fine art | Business & Career | 2.11× | ||
| 14 | IHF World Men's Handball Championship | Sports | 1.80× | ||
| 15 | Internet & Social Media | 1.74× | |||
| 16 | YouTube | Movies & TV | 1.68× | ||
| 17 | Fast food | Food & Beverages | 1.68× | ||
| 18 | Entrepreneurship | Business & Career | 1.63× | ||
| 19 | Spotify | Internet & Social Media | 1.62× | ||
| 20 | Circle K | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.16× | |
| Design Affinity | PREMIUM | 1.97× | |
| Career Orientation | POWER | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.85× | |
| Convenience Orientation | PREMIUM | 0.85× | |
| Mindfulness | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Home construction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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