A data profile of the people who buy, follow and care about Circle K in Denmark — modelled from more than twelve digital signal sources. Circle K has an estimated audience of 2,595,051 people in Denmark.
Circle K has an estimated audience of 2,595,051 people in Denmark. 36.8% are female, 63.2% are male, average age 46.7. Top brand affinities: Wolt, Føtex, Tempe, Arizona, Spar (retailer), REMA 1000.
Top brand affinities include Wolt, Føtex, Tempe, Arizona, with strongest over-indexing on Wolt (8.16× the country average).
Demographically, the Circle K audience skews more male with an average age of 46.7, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Circle K fan in Denmark is more male, around 46.7 years old, with strong Social Media Usage tendencies and a notable affinity for Wolt.
The key figures that characterise the Circle K profile in Denmark.
36.8% are female, 63.2% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 36.8% |
| Male | 63.2% |
| Average age | 46.7 |
| Estimated audience size | 2,595,051 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Circle K audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 48.4% |
| Canada | 10.5% |
| Vietnam | 6.6% |
The strongest cross-interests of the Circle K audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tempe, Arizona | Travel & Leisure | 32.30× | ||
| 02 | Wolt | Food & Beverages | 8.16× | ||
| 03 | Convenience store | Food & Beverages | 5.63× | ||
| 04 | Spar (retailer) | Shopping | 4.57× | ||
| 05 | 7-Eleven | Shopping | 2.71× | ||
| 06 | Føtex | Shopping | 2.43× | ||
| 07 | Q8 | Cars & Mobility | 2.03× | ||
| 08 | Burger King | Food & Beverages | 2.00× | ||
| 09 | REMA 1000 | Shopping | 1.98× | ||
| 10 | Biltema | Business & Career | 1.93× | ||
| 11 | Bilka | Shopping | 1.89× | ||
| 12 | McDonald's | Food & Beverages | 1.86× | ||
| 13 | YouSee | Technology & Electronics | 1.86× | ||
| 14 | Kvickly | Food & Beverages | 1.86× | ||
| 15 | PriceRunner | Shopping | 1.75× | ||
| 16 | Momondo | Travel & Leisure | 1.67× | ||
| 17 | Bauhaus | Shopping | 1.66× | ||
| 18 | Matas (drug store) | Shopping | 1.65× | ||
| 19 | Elgiganten | Shopping | 1.59× | ||
| 20 | Lidl | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.23× | |
| Travelling | THRILL | 1.12× | |
| Early Adopter Mentality | POWER | 0.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Early Adopter Mentality | POWER | 0.59× | |
| Travelling | THRILL | 1.12× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Circle K. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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