A data profile of the people who buy, follow and care about Home improvement in Denmark — modelled from more than twelve digital signal sources. Home improvement has an estimated audience of 2,215,754 people in Denmark.
Home improvement has an estimated audience of 2,215,754 people in Denmark. 56.5% are female, 43.5% are male, average age 47.3. Top brand affinities: BoligPortal, Home Interior Design, H.O.M.E., Renovation, Summer house.
Top brand affinities include BoligPortal, Home Interior Design, H.O.M.E., with strongest over-indexing on BoligPortal (4.12× the country average).
Demographically, the Home improvement audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.
The typical Home improvement fan in Denmark is more female, around 47.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for BoligPortal.
The key figures that characterise the Home improvement profile in Denmark.
56.5% are female, 43.5% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 47.3 |
| Estimated audience size | 2,215,754 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 43% |
of the worldwide Home improvement audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 22.2% |
| United Kingdom | 4.8% |
| Italy | 4.0% |
The strongest cross-interests of the Home improvement audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BoligPortal | Travel & Leisure | 4.12× | ||
| 02 | Home Interior Design | Home & Garden | 2.67× | ||
| 03 | Design & Interior | Home & Garden | 2.55× | ||
| 04 | Home décor products | Home & Garden | 2.52× | ||
| 05 | Decoration | Home & Garden | 2.42× | ||
| 06 | Home construction | Home & Garden | 2.18× | ||
| 07 | Sewing machine | Home & Garden | 1.98× | ||
| 08 | Architecture & Interior Design | Home & Garden | 1.93× | ||
| 09 | Home repair | Home & Garden | 1.90× | ||
| 10 | H.O.M.E. | Home & Garden | 1.89× | ||
| 11 | Home Design | Home & Garden | 1.88× | ||
| 12 | Knitting needle | Fashion & Accessoires | 1.79× | ||
| 13 | Architecture & Design | Business & Career | 1.78× | ||
| 14 | Renovation | Home & Garden | 1.75× | ||
| 15 | Bo Bedre | Home & Garden | 1.72× | ||
| 16 | Decorative arts | Arts & Culture | 1.65× | ||
| 17 | Real property | Home & Garden | 1.56× | ||
| 18 | Sewing | Home & Garden | 1.55× | ||
| 19 | Crochet | Home & Garden | 1.53× | ||
| 20 | Summer house | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.51× | |
| Convenience Orientation | PREMIUM | 1.37× | |
| Luxury Orientation | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.87× | |
| Patriotism | CONSERVATISM | 0.93× | |
| Early Adopter Mentality | POWER | 1.08× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Home improvement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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