A data profile of the people who buy, follow and care about Home improvement in Finland — modelled from more than twelve digital signal sources. Home improvement has an estimated audience of 1,454,546 people in Finland.
Home improvement has an estimated audience of 1,454,546 people in Finland. 60.8% are female, 39.2% are male, average age 47.0. Top brand affinities: Renovation, Do it yourself (DIY), Danish design, Real estate, Architecture.
Top brand affinities include Renovation, Do it yourself (DIY), Danish design, with strongest over-indexing on Renovation (2.23× the country average).
Demographically, the Home improvement audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
The typical Home improvement fan in Finland is more female, around 47.0 years old, with strong Need for Security tendencies and a notable affinity for Renovation.
The key figures that characterise the Home improvement profile in Finland.
60.8% are female, 39.2% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 47.0 |
| Estimated audience size | 1,454,546 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Home improvement audience comes from Finland.
| Country | Share |
|---|---|
| United States | 22.2% |
| United Kingdom | 4.8% |
| Italy | 4.0% |
The strongest cross-interests of the Home improvement audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home décor products | Home & Garden | 2.60× | ||
| 02 | Danish design | Home & Garden | 2.24× | ||
| 03 | Renovation | Home & Garden | 2.23× | ||
| 04 | Real estate investing | Business & Career | 1.94× | ||
| 05 | Do it yourself (DIY) | Home & Garden | 1.91× | ||
| 06 | Home Interior Design | Home & Garden | 1.91× | ||
| 07 | Candle | Home & Garden | 1.83× | ||
| 08 | Home Design | Home & Garden | 1.79× | ||
| 09 | Decorative arts | Arts & Culture | 1.76× | ||
| 10 | Houseplant | Home & Garden | 1.61× | ||
| 11 | Architecture | Business & Career | 1.60× | ||
| 12 | Luxury real estate | Business & Career | 1.58× | ||
| 13 | Decoration | Home & Garden | 1.55× | ||
| 14 | Artek | Home & Garden | 1.55× | ||
| 15 | Dining room | Home & Garden | 1.55× | ||
| 16 | Real estate | Business & Career | 1.52× | ||
| 17 | Crafts | Home & Garden | 1.52× | ||
| 18 | Children's clothing | Fashion & Accessoires | 1.52× | ||
| 19 | Ski mountaineering | Sports | 1.52× | ||
| 20 | Living room | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.99× | |
| Urban Lifestyle | OPEN | 0.88× | |
| Social Media Usage | JOY | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Travelling | THRILL | 0.69× | |
| Social Media Usage | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Home improvement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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