A data profile of the people who buy, follow and care about Renovation in Finland — modelled from more than twelve digital signal sources. Renovation has an estimated audience of 983,090 people in Finland.
Renovation has an estimated audience of 983,090 people in Finland. 55.5% are female, 44.5% are male, average age 48.6. Top brand affinities: IKEA, Home construction, Danish design, K-rauta, Home improvement.
Top brand affinities include IKEA, Home construction, Danish design, with strongest over-indexing on IKEA (1.58× the country average).
Demographically, the Renovation audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
The typical Renovation fan in Finland is more female, around 48.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for IKEA.
The key figures that characterise the Renovation profile in Finland.
55.5% are female, 44.5% are male, average age 48.6.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 48.6 |
| Estimated audience size | 983,090 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 44% |
of the worldwide Renovation audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 8.0% |
| United Kingdom | 5.4% |
The strongest cross-interests of the Renovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home construction | Home & Garden | 2.86× | ||
| 02 | Danish design | Home & Garden | 2.79× | ||
| 03 | Home décor products | Home & Garden | 2.71× | ||
| 04 | Home Interior Design | Home & Garden | 2.47× | ||
| 05 | Terrace (building) | Home & Garden | 2.07× | ||
| 06 | Bathroom | Home & Garden | 1.83× | ||
| 07 | Living room | Home & Garden | 1.81× | ||
| 08 | Home improvement | Home & Garden | 1.78× | ||
| 09 | Do it yourself (DIY) | Home & Garden | 1.71× | ||
| 10 | Terraced house | Home & Garden | 1.70× | ||
| 11 | Villa | Travel & Leisure | 1.68× | ||
| 12 | Real estate | Business & Career | 1.63× | ||
| 13 | Architecture | Business & Career | 1.63× | ||
| 14 | K-rauta | Shopping | 1.59× | ||
| 15 | IKEA | Home & Garden | 1.58× | ||
| 16 | Holiday cottage | Travel & Leisure | 1.58× | ||
| 17 | Summer house | Travel & Leisure | 1.54× | ||
| 18 | Marimekko | Home & Garden | 1.53× | ||
| 19 | Kitchen | Home & Garden | 1.53× | ||
| 20 | Cottage | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.21× | |
| Need for Security | CONSERVATISM | 1.02× | |
| Travelling | THRILL | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Social Media Usage | JOY | 0.86× | |
| Travelling | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Renovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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