A data profile of the people who buy, follow and care about Real estate in Finland — modelled from more than twelve digital signal sources. Real estate has an estimated audience of 1,273,151 people in Finland.
Real estate has an estimated audience of 1,273,151 people in Finland. 54.5% are female, 45.5% are male, average age 46.8. Top brand affinities: Home improvement, Home construction, Danish design, Home Interior Design, Home Design.
Top brand affinities include Home improvement, Home construction, Danish design, with strongest over-indexing on Home improvement (1.51× the country average).
Demographically, the Real estate audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
The typical Real estate fan in Finland is balanced, around 46.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Home improvement.
The key figures that characterise the Real estate profile in Finland.
54.5% are female, 45.5% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 46.8 |
| Estimated audience size | 1,273,151 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Real estate audience comes from Finland.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 4.6% |
| Italy | 4.3% |
The strongest cross-interests of the Real estate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Luxury real estate | Business & Career | 2.15× | ||
| 02 | Commercial mortgage | Business & Career | 2.11× | ||
| 03 | Real estate investing | Business & Career | 2.08× | ||
| 04 | Home Interior Design | Home & Garden | 1.91× | ||
| 05 | Mortgage calculator | Home & Garden | 1.88× | ||
| 06 | Decoration | Home & Garden | 1.82× | ||
| 07 | Home Design | Home & Garden | 1.79× | ||
| 08 | Home décor products | Home & Garden | 1.79× | ||
| 09 | Design & Interior | Home & Garden | 1.74× | ||
| 10 | Danish design | Home & Garden | 1.70× | ||
| 11 | Property finder | Home & Garden | 1.65× | ||
| 12 | Bathtub | Beauty & Wellness | 1.64× | ||
| 13 | Home construction | Home & Garden | 1.63× | ||
| 14 | Real estate broker | Home & Garden | 1.58× | ||
| 15 | Decorative arts | Arts & Culture | 1.55× | ||
| 16 | Starter home | Home & Garden | 1.54× | ||
| 17 | Architect | Home & Garden | 1.53× | ||
| 18 | Home improvement | Home & Garden | 1.51× | ||
| 19 | Bedroom furniture | Home & Garden | 1.51× | ||
| 20 | Scandinavian design | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.06× | |
| Need for Security | CONSERVATISM | 1.00× | |
| Social Media Usage | JOY | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Social Media Usage | JOY | 0.86× | |
| Travelling | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.