A data profile of the people who buy, follow and care about Real estate in Denmark — modelled from more than twelve digital signal sources. Real estate has an estimated audience of 1,745,703 people in Denmark.
Real estate has an estimated audience of 1,745,703 people in Denmark. 51.3% are female, 48.7% are male, average age 47.0. Top brand affinities: BoligPortal, Home improvement, Renovation, Real property, H.O.M.E..
Top brand affinities include BoligPortal, Home improvement, Renovation, with strongest over-indexing on BoligPortal (2.53× the country average).
Demographically, the Real estate audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.
The typical Real estate fan in Denmark is balanced, around 47.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for BoligPortal.
The key figures that characterise the Real estate profile in Denmark.
51.3% are female, 48.7% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 47.0 |
| Estimated audience size | 1,745,703 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide Real estate audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 4.6% |
| Italy | 4.3% |
The strongest cross-interests of the Real estate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home construction | Home & Garden | 2.58× | ||
| 02 | BoligPortal | Travel & Leisure | 2.53× | ||
| 03 | Property finder | Home & Garden | 2.51× | ||
| 04 | Starter home | Home & Garden | 2.42× | ||
| 05 | Home Interior Design | Home & Garden | 2.41× | ||
| 06 | Decoration | Home & Garden | 2.39× | ||
| 07 | Renovation | Home & Garden | 2.19× | ||
| 08 | Architecture & Interior Design | Home & Garden | 2.17× | ||
| 09 | Architecture & Design | Business & Career | 2.06× | ||
| 10 | Home repair | Home & Garden | 2.00× | ||
| 11 | Home Design | Home & Garden | 2.00× | ||
| 12 | H.O.M.E. | Home & Garden | 1.98× | ||
| 13 | Real property | Home & Garden | 1.97× | ||
| 14 | Industrial design | Business & Career | 1.91× | ||
| 15 | Property | Home & Garden | 1.60× | ||
| 16 | Home improvement | Home & Garden | 1.57× | ||
| 17 | Terraced house | Home & Garden | 1.56× | ||
| 18 | Villa | Travel & Leisure | 1.55× | ||
| 19 | Summer house | Travel & Leisure | 1.54× | ||
| 20 | Holiday cottage | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.93× | |
| Convenience Orientation | PREMIUM | 1.03× | |
| Early Adopter Mentality | POWER | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Travelling | THRILL | 0.97× | |
| Social Media Usage | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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