A data profile of the people who buy, follow and care about H.O.M.E. in Denmark — modelled from more than twelve digital signal sources. H.O.M.E. has an estimated audience of 1,210,260 people in Denmark.
H.O.M.E. has an estimated audience of 1,210,260 people in Denmark. 75.7% are female, 24.3% are male, average age 41.9. Top brand affinities: Home improvement, Renovation, Do it yourself (DIY), Real estate, Fine art.
Top brand affinities include Home improvement, Renovation, Do it yourself (DIY), with strongest over-indexing on Home improvement (1.89× the country average).
Demographically, the H.O.M.E. audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical H.O.M.E. fan in Denmark is more female, around 41.9 years old, with strong Design Affinity tendencies and a notable affinity for Home improvement.
The key figures that characterise the H.O.M.E. profile in Denmark.
75.7% are female, 24.3% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 75.7% |
| Male | 24.3% |
| Average age | 41.9 |
| Estimated audience size | 1,210,260 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide H.O.M.E. audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 39.0% |
| India | 12.2% |
| United Kingdom | 8.2% |
The strongest cross-interests of the H.O.M.E. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Renovations | Home & Garden | 4.06× | ||
| 02 | Luxury real estate | Business & Career | 2.80× | ||
| 03 | Renovation | Home & Garden | 2.60× | ||
| 04 | First-time buyer | Shopping | 2.53× | ||
| 05 | Fine art | Business & Career | 2.48× | ||
| 06 | Handmade jewelry | Fashion & Accessoires | 2.31× | ||
| 07 | Zizzi | Food & Beverages | 2.29× | ||
| 08 | Gina Tricot | Fashion & Accessoires | 2.23× | ||
| 09 | Digital photography | Business & Career | 2.17× | ||
| 10 | Uniqlo | Shopping | 2.12× | ||
| 11 | Georg Jensen | Home & Garden | 2.12× | ||
| 12 | Contemporary art | Arts & Culture | 2.08× | ||
| 13 | Real estate | Business & Career | 1.98× | ||
| 14 | IHF World Men's Handball Championship | Sports | 1.96× | ||
| 15 | Poster | Arts & Culture | 1.94× | ||
| 16 | Home improvement | Home & Garden | 1.89× | ||
| 17 | Hobby | Home & Garden | 1.85× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.81× | ||
| 19 | Flower | Home & Garden | 1.67× | ||
| 20 | JYSK | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.09× | |
| DIY Mentality | THRILL | 1.83× | |
| Luxury Orientation | PREMIUM | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.71× | |
| Need for Security | CONSERVATISM | 0.74× | |
| Community Orientation | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for H.O.M.E.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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