A data profile of the people who buy, follow and care about Poster in Denmark — modelled from more than twelve digital signal sources. Poster has an estimated audience of 858,717 people in Denmark.
Poster has an estimated audience of 858,717 people in Denmark. 70.3% are female, 29.7% are male, average age 43.8. Top brand affinities: IKEA, Matas (drug store), JYSK, Gina Tricot, H.O.M.E..
Top brand affinities include IKEA, Matas (drug store), JYSK, with strongest over-indexing on IKEA (1.54× the country average).
Demographically, the Poster audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Poster fan in Denmark is more female, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for IKEA.
The key figures that characterise the Poster profile in Denmark.
70.3% are female, 29.7% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 43.8 |
| Estimated audience size | 858,717 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Poster audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 25.0% |
| Japan | 10.5% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Poster audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gina Tricot | Fashion & Accessoires | 2.16× | ||
| 02 | Knitting needle | Fashion & Accessoires | 1.98× | ||
| 03 | H.O.M.E. | Home & Garden | 1.94× | ||
| 04 | Yarn | Fashion & Accessoires | 1.93× | ||
| 05 | Knitting | Home & Garden | 1.81× | ||
| 06 | Crochet | Home & Garden | 1.80× | ||
| 07 | Wool | Fashion & Accessoires | 1.75× | ||
| 08 | Matas (drug store) | Shopping | 1.71× | ||
| 09 | Bathroom | Home & Garden | 1.71× | ||
| 10 | Hobby | Home & Garden | 1.68× | ||
| 11 | Climate | Politics & Society | 1.65× | ||
| 12 | Summer house | Travel & Leisure | 1.64× | ||
| 13 | Sleep | Health | 1.62× | ||
| 14 | Danish design | Home & Garden | 1.61× | ||
| 15 | Bed | Home & Garden | 1.59× | ||
| 16 | ALT for damerne | News | 1.58× | ||
| 17 | JYSK | Home & Garden | 1.57× | ||
| 18 | IKEA | Home & Garden | 1.54× | ||
| 19 | Villa | Travel & Leisure | 1.54× | ||
| 20 | Flower | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.58× | |
| Travelling | THRILL | 1.11× | |
| Social Media Usage | JOY | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.87× | |
| Social Media Usage | JOY | 0.90× | |
| Travelling | THRILL | 1.11× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Poster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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