A data profile of the people who buy, follow and care about Knitting in Denmark — modelled from more than twelve digital signal sources. Knitting has an estimated audience of 1,173,067 people in Denmark.
Knitting has an estimated audience of 1,173,067 people in Denmark. 82.2% are female, 17.8% are male, average age 45.2. Top brand affinities: Crochet, Yarn, Knitting needle, Matas (drug store), Ravelry.
Top brand affinities include Crochet, Yarn, Knitting needle, with strongest over-indexing on Crochet (3.5× the country average).
Demographically, the Knitting audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Convenience Orientation, Travelling.
The typical Knitting fan in Denmark is more female, around 45.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Crochet.
The key figures that characterise the Knitting profile in Denmark.
82.2% are female, 17.8% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 82.2% |
| Male | 17.8% |
| Average age | 45.2 |
| Estimated audience size | 1,173,067 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 39% |
of the worldwide Knitting audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 7.5% |
| Brazil | 6.8% |
The strongest cross-interests of the Knitting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ravelry | Internet & Social Media | 3.70× | ||
| 02 | Crochet | Home & Garden | 3.50× | ||
| 03 | Needlework | Home & Garden | 3.35× | ||
| 04 | Knitting needle | Fashion & Accessoires | 3.32× | ||
| 05 | Yarn | Fashion & Accessoires | 3.31× | ||
| 06 | Knitting pattern | Fashion & Accessoires | 3.02× | ||
| 07 | Fiber | Health | 2.89× | ||
| 08 | Sewing | Home & Garden | 2.57× | ||
| 09 | Cardigan (sweater) | Fashion & Accessoires | 2.55× | ||
| 10 | Blouse | Fashion & Accessoires | 2.27× | ||
| 11 | Embroidery | Home & Garden | 2.15× | ||
| 12 | Søstrene Grene | Fashion & Accessoires | 1.96× | ||
| 13 | Georg Jensen | Home & Garden | 1.94× | ||
| 14 | Skirt | Fashion & Accessoires | 1.93× | ||
| 15 | Wool | Fashion & Accessoires | 1.78× | ||
| 16 | Gina Tricot | Fashion & Accessoires | 1.74× | ||
| 17 | Children's clothing | Fashion & Accessoires | 1.68× | ||
| 18 | Dresses | Fashion & Accessoires | 1.65× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.63× | ||
| 20 | Matas (drug store) | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.28× | |
| Travelling | THRILL | 0.90× | |
| Urban Lifestyle | OPEN | 0.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.44× | |
| Social Media Usage | JOY | 0.57× | |
| Urban Lifestyle | OPEN | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Knitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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