A data profile of the people who buy, follow and care about Dresses in Denmark — modelled from more than twelve digital signal sources. Dresses has an estimated audience of 1,449,711 people in Denmark.
Dresses has an estimated audience of 1,449,711 people in Denmark. 72.3% are female, 27.7% are male, average age 45.3. Top brand affinities: Women's clothing, Shoes, Do it yourself (DIY), Hair products, Spas.
Top brand affinities include Women's clothing, Shoes, Do it yourself (DIY), with strongest over-indexing on Women's clothing (2.4× the country average).
Demographically, the Dresses audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Extroversion, Design Affinity.
The typical Dresses fan in Denmark is more female, around 45.3 years old, with strong Extroversion tendencies and a notable affinity for Women's clothing.
The key figures that characterise the Dresses profile in Denmark.
72.3% are female, 27.7% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 45.3 |
| Estimated audience size | 1,449,711 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Dresses audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 5.1% |
| Italy | 4.6% |
The strongest cross-interests of the Dresses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Handmade jewelry | Fashion & Accessoires | 2.52× | ||
| 02 | Designer clothing | Fashion & Accessoires | 2.52× | ||
| 03 | Women's clothing | Fashion & Accessoires | 2.40× | ||
| 04 | Lingerie | Fashion & Accessoires | 2.22× | ||
| 05 | Sunglasses | Fashion & Accessoires | 2.20× | ||
| 06 | Bracelet | Fashion & Accessoires | 1.94× | ||
| 07 | H&M | Shopping | 1.73× | ||
| 08 | Kindergarten | Kids & Family | 1.73× | ||
| 09 | Spas | Beauty & Wellness | 1.71× | ||
| 10 | Hair products | Beauty & Wellness | 1.67× | ||
| 11 | Do it yourself (DIY) | Home & Garden | 1.65× | ||
| 12 | Knitting | Home & Garden | 1.65× | ||
| 13 | Self-esteem | Health | 1.63× | ||
| 14 | ILVA | Home & Garden | 1.62× | ||
| 15 | Hairstyle | Beauty & Wellness | 1.62× | ||
| 16 | Shoes | Fashion & Accessoires | 1.54× | ||
| 17 | Toys | Games | 1.54× | ||
| 18 | Novo Nordisk | Health | 1.54× | ||
| 19 | Tattoos | Fashion & Accessoires | 1.53× | ||
| 20 | Desserts | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.70× | |
| Design Affinity | PREMIUM | 1.53× | |
| Creativity | OPEN | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.87× | |
| Need for Security | CONSERVATISM | 0.98× | |
| Convenience Orientation | PREMIUM | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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