A data profile of the people who buy, follow and care about Dresses in Norway — modelled from more than twelve digital signal sources. Dresses has an estimated audience of 1,233,180 people in Norway.
Dresses has an estimated audience of 1,233,180 people in Norway. 76.1% are female, 23.9% are male, average age 46.3. Top brand affinities: Women's clothing, Shoes, Shopping, Gina Tricot, Family.
Top brand affinities include Women's clothing, Shoes, Shopping, with strongest over-indexing on Women's clothing (2.35× the country average).
Demographically, the Dresses audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Extroversion, Design Affinity.
The typical Dresses fan in Norway is more female, around 46.3 years old, with strong Extroversion tendencies and a notable affinity for Women's clothing.
The key figures that characterise the Dresses profile in Norway.
76.1% are female, 23.9% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 76.1% |
| Male | 23.9% |
| Average age | 46.3 |
| Estimated audience size | 1,233,180 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Dresses audience comes from Norway.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 5.1% |
| Italy | 4.6% |
The strongest cross-interests of the Dresses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sunglasses | Fashion & Accessoires | 2.97× | ||
| 02 | Lingerie | Fashion & Accessoires | 2.76× | ||
| 03 | Women's clothing | Fashion & Accessoires | 2.35× | ||
| 04 | Tattoos | Fashion & Accessoires | 2.35× | ||
| 05 | Skirt | Fashion & Accessoires | 2.26× | ||
| 06 | Gina Tricot | Fashion & Accessoires | 2.24× | ||
| 07 | Hair products | Beauty & Wellness | 2.23× | ||
| 08 | Spas | Beauty & Wellness | 2.15× | ||
| 09 | Shoes | Fashion & Accessoires | 2.12× | ||
| 10 | Toys | Games | 1.98× | ||
| 11 | Flower | Home & Garden | 1.79× | ||
| 12 | Happiness | Health | 1.68× | ||
| 13 | Shopping | Shopping | 1.62× | ||
| 14 | Scandinavia | Travel & Leisure | 1.61× | ||
| 15 | Vacations | Travel & Leisure | 1.61× | ||
| 16 | Apartment | Business & Career | 1.59× | ||
| 17 | Dogs | Pets & Animals | 1.59× | ||
| 18 | Kitchen | Home & Garden | 1.58× | ||
| 19 | Cosmetics | Beauty & Wellness | 1.54× | ||
| 20 | Family | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.75× | |
| Design Affinity | PREMIUM | 1.59× | |
| Price Sensitivity | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.98× | |
| Convenience Orientation | PREMIUM | 1.00× | |
| Spirituality | BALANCE | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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