A data profile of the people who buy, follow and care about Spas in Norway — modelled from more than twelve digital signal sources. Spas has an estimated audience of 1,143,798 people in Norway.
Spas has an estimated audience of 1,143,798 people in Norway. 63.6% are female, 36.4% are male, average age 47.3. Top brand affinities: IKEA, Norsk Tipping, Norway, Oslo, Shoes.
Top brand affinities include IKEA, Norsk Tipping, Norway, with strongest over-indexing on IKEA (1.83× the country average).
Demographically, the Spas audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Spas fan in Norway is more female, around 47.3 years old, with strong Travelling tendencies and a notable affinity for IKEA.
The key figures that characterise the Spas profile in Norway.
63.6% are female, 36.4% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 47.3 |
| Estimated audience size | 1,143,798 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 40% |
of the worldwide Spas audience comes from Norway.
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 5.0% |
| Italy | 4.7% |
The strongest cross-interests of the Spas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fragrances | Beauty & Wellness | 2.50× | ||
| 02 | Discount stores | Shopping | 2.28× | ||
| 03 | Coupons | Shopping | 2.28× | ||
| 04 | Hair products | Beauty & Wellness | 2.16× | ||
| 05 | Dresses | Fashion & Accessoires | 2.15× | ||
| 06 | IKEA | Home & Garden | 1.83× | ||
| 07 | Shoes | Fashion & Accessoires | 1.77× | ||
| 08 | Dogs | Pets & Animals | 1.72× | ||
| 09 | Apartment | Business & Career | 1.71× | ||
| 10 | Kitchen | Home & Garden | 1.69× | ||
| 11 | Hotels | Travel & Leisure | 1.67× | ||
| 12 | Child | Kids & Family | 1.64× | ||
| 13 | Internet & Social Media | 1.64× | |||
| 14 | Recipes | Food & Beverages | 1.64× | ||
| 15 | Norsk Tipping | Games | 1.59× | ||
| 16 | Oslo | Travel & Leisure | 1.56× | ||
| 17 | Culture | Literature | 1.56× | ||
| 18 | Norway | Travel & Leisure | 1.55× | ||
| 19 | Scandinavia | Travel & Leisure | 1.54× | ||
| 20 | Nordic countries | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.87× | |
| Social Media Usage | JOY | 0.59× | |
| Patriotism | CONSERVATISM | 0.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.45× | |
| Patriotism | CONSERVATISM | 0.56× | |
| Social Media Usage | JOY | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Spas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.