A data profile of the people who buy, follow and care about Pinterest in Norway — modelled from more than twelve digital signal sources. Pinterest has an estimated audience of 1,725,547 people in Norway.
Pinterest has an estimated audience of 1,725,547 people in Norway. 63.6% are female, 36.4% are male, average age 41.1. Top brand affinities: Google, Charlotte Tilbury, COS, WhatsApp, Home Interior Design.
Top brand affinities include Google, Charlotte Tilbury, COS, with strongest over-indexing on Google (1.53× the country average).
Demographically, the Pinterest audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Pinterest fan in Norway is more female, around 41.1 years old, with strong Travelling tendencies and a notable affinity for Google.
The key figures that characterise the Pinterest profile in Norway.
63.6% are female, 36.4% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 41.1 |
| Estimated audience size | 1,725,547 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Pinterest audience comes from Norway.
| Country | Share |
|---|---|
| United States | 16.4% |
| China | 4.9% |
| Germany | 3.1% |
The strongest cross-interests of the Pinterest audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | South by Southwest | Business & Career | 6.95× | ||
| 02 | Charlotte Tilbury | Beauty & Wellness | 5.63× | ||
| 03 | Origins (cosmetics) | Beauty & Wellness | 5.32× | ||
| 04 | Bobbi Brown | Beauty & Wellness | 5.02× | ||
| 05 | Shiseido | Beauty & Wellness | 4.40× | ||
| 06 | And Other Stories | Shopping | 4.30× | ||
| 07 | COS | Shopping | 3.46× | ||
| 08 | Selfridges | Shopping | 3.46× | ||
| 09 | Scandal (TV series) | Movies & TV | 3.29× | ||
| 10 | Dr. Martens | Fashion & Accessoires | 3.24× | ||
| 11 | Internet & Social Media | 2.36× | |||
| 12 | Unique Gifts | Shopping | 1.97× | ||
| 13 | Decoration | Home & Garden | 1.78× | ||
| 14 | Home Interior Design | Home & Garden | 1.66× | ||
| 15 | Morten Harket | Music & Radio | 1.66× | ||
| 16 | Design & Interior | Home & Garden | 1.61× | ||
| 17 | Interior designs | Home & Garden | 1.61× | ||
| 18 | Handmade Crafts | Kids & Family | 1.55× | ||
| 19 | Internet & Social Media | 1.53× | |||
| 20 | Home decorating ideas | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.78× | |
| Social Media Usage | JOY | 0.61× | |
| Patriotism | CONSERVATISM | 0.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Social Media Usage | JOY | 0.61× | |
| Travelling | THRILL | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Pinterest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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