A data profile of the people who buy, follow and care about Culture in Norway — modelled from more than twelve digital signal sources. Culture has an estimated audience of 1,990,826 people in Norway.
Culture has an estimated audience of 1,990,826 people in Norway. 61.1% are female, 38.9% are male, average age 45.0. Top brand affinities: Biltema, Google, Movies, Pets, Gina Tricot.
Top brand affinities include Biltema, Google, Movies, with strongest over-indexing on Biltema (2.6× the country average).
Demographically, the Culture audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Extroversion, Pet Ownership.
The typical Culture fan in Norway is more female, around 45.0 years old, with strong Extroversion tendencies and a notable affinity for Biltema.
The key figures that characterise the Culture profile in Norway.
61.1% are female, 38.9% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 45.0 |
| Estimated audience size | 1,990,826 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Culture audience comes from Norway.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 4.8% |
| China | 4.5% |
The strongest cross-interests of the Culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Biltema | Business & Career | 2.60× | ||
| 02 | Gina Tricot | Fashion & Accessoires | 2.19× | ||
| 03 | KappAhl | Fashion & Accessoires | 2.03× | ||
| 04 | Weaving | Fashion & Accessoires | 1.82× | ||
| 05 | Flower | Home & Garden | 1.81× | ||
| 06 | Hobby | Home & Garden | 1.77× | ||
| 07 | Crochet | Home & Garden | 1.68× | ||
| 08 | Hair products | Beauty & Wellness | 1.67× | ||
| 09 | Internet & Social Media | 1.65× | |||
| 10 | Happiness | Health | 1.65× | ||
| 11 | Personal finance | Business & Career | 1.62× | ||
| 12 | Celebrity | Movies & TV | 1.62× | ||
| 13 | Video games | Games | 1.60× | ||
| 14 | Higher education | Business & Career | 1.58× | ||
| 15 | Dogs | Pets & Animals | 1.56× | ||
| 16 | Spas | Beauty & Wellness | 1.56× | ||
| 17 | Kitchen | Home & Garden | 1.54× | ||
| 18 | Mobile phones | Technology & Electronics | 1.53× | ||
| 19 | Movies | Movies & TV | 1.51× | ||
| 20 | Pets | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.35× | |
| Pet Ownership | JOY | 1.29× | |
| Career Orientation | POWER | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.85× | |
| Price Sensitivity | PREMIUM | 0.91× | |
| DIY Mentality | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.