A data profile of the people who buy, follow and care about Culture in Denmark — modelled from more than twelve digital signal sources. Culture has an estimated audience of 2,599,059 people in Denmark.
Culture has an estimated audience of 2,599,059 people in Denmark. 60.0% are female, 40.0% are male, average age 45.1. Top brand affinities: Gina Tricot, Uniqlo, First-time buyer, Department store, Local food.
Top brand affinities include Gina Tricot, Uniqlo, First-time buyer, with strongest over-indexing on Gina Tricot (1.58× the country average).
Demographically, the Culture audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Design Affinity, Career Orientation.
The typical Culture fan in Denmark is more female, around 45.1 years old, with strong Design Affinity tendencies and a notable affinity for Gina Tricot.
The key figures that characterise the Culture profile in Denmark.
60.0% are female, 40.0% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 45.1 |
| Estimated audience size | 2,599,059 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Culture audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 4.8% |
| China | 4.5% |
The strongest cross-interests of the Culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Milan | Travel & Leisure | 1.62× | ||
| 02 | Gina Tricot | Fashion & Accessoires | 1.58× | ||
| 03 | High school | Business & Career | 1.57× | ||
| 04 | Ravelry | Internet & Social Media | 1.57× | ||
| 05 | Zizzi | Food & Beverages | 1.54× | ||
| 06 | Uniqlo | Shopping | 1.53× | ||
| 07 | First-time buyer | Shopping | 1.53× | ||
| 08 | Department store | Shopping | 1.53× | ||
| 09 | Local food | Food & Beverages | 1.53× | ||
| 10 | Handmade jewelry | Fashion & Accessoires | 1.53× | ||
| 11 | Hair care | Beauty & Wellness | 1.53× | ||
| 12 | Vintage clothing | Fashion & Accessoires | 1.53× | ||
| 13 | Pet store | Pets & Animals | 1.53× | ||
| 14 | Animal rights | Politics & Society | 1.53× | ||
| 15 | Designer clothing | Fashion & Accessoires | 1.53× | ||
| 16 | Sephora | Shopping | 1.53× | ||
| 17 | Leggings | Fashion & Accessoires | 1.53× | ||
| 18 | Taylor Swift | Music & Radio | 1.53× | ||
| 19 | Harry Potter | Movies & TV | 1.53× | ||
| 20 | Art jewelry | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.31× | |
| Career Orientation | POWER | 1.20× | |
| Early Adopter Mentality | POWER | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.79× | |
| Pet Ownership | JOY | 0.84× | |
| Convenience Orientation | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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