A data profile of the people who buy, follow and care about Gina Tricot in Denmark — modelled from more than twelve digital signal sources. Gina Tricot has an estimated audience of 977,250 people in Denmark.
Gina Tricot has an estimated audience of 977,250 people in Denmark. 73.2% are female, 26.8% are male, average age 41.5. Top brand affinities: IKEA, Matas (drug store), Boozt, Garden, Culture.
Top brand affinities include IKEA, Matas (drug store), Boozt, with strongest over-indexing on IKEA (1.78× the country average).
Demographically, the Gina Tricot audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Gina Tricot fan in Denmark is more female, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for IKEA.
The key figures that characterise the Gina Tricot profile in Denmark.
73.2% are female, 26.8% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 41.5 |
| Estimated audience size | 977,250 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 29% |
The strongest cross-interests of the Gina Tricot audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Free Knitting Patterns | Topic | 3.44× | ||
| 02 | Weaving | Fashion & Accessoires | 2.70× | ||
| 03 | Knitting needle | Fashion & Accessoires | 2.61× | ||
| 04 | Home Design | Home & Garden | 2.59× | ||
| 05 | Yarn | Fashion & Accessoires | 2.48× | ||
| 06 | Crochet | Home & Garden | 2.28× | ||
| 07 | H.O.M.E. | Home & Garden | 2.23× | ||
| 08 | Wool | Fashion & Accessoires | 2.13× | ||
| 09 | Knitting | Home & Garden | 2.06× | ||
| 10 | Transport | Cars & Mobility | 1.82× | ||
| 11 | Plant | Home & Garden | 1.80× | ||
| 12 | IKEA | Home & Garden | 1.78× | ||
| 13 | Danish design | Home & Garden | 1.74× | ||
| 14 | Garden | Home & Garden | 1.65× | ||
| 15 | Norway | Travel & Leisure | 1.61× | ||
| 16 | Boozt | Shopping | 1.60× | ||
| 17 | Culture | Literature | 1.58× | ||
| 18 | Leisure | Travel & Leisure | 1.57× | ||
| 19 | Matas (drug store) | Shopping | 1.53× | ||
| 20 | JYSK | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.62× | |
| Travelling | THRILL | 1.27× | |
| Social Media Usage | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.98× | |
| Social Media Usage | JOY | 1.07× | |
| Travelling | THRILL | 1.27× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Gina Tricot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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