A data profile of the people who buy, follow and care about Culture in Ireland — modelled from more than twelve digital signal sources. Culture has an estimated audience of 1,844,172 people in Ireland.
Culture has an estimated audience of 1,844,172 people in Ireland. 58.3% are female, 41.7% are male, average age 41.2. Top brand affinities: Anthropology, Ukulele, Sanrio.
Top brand affinities include Anthropology, Ukulele, Sanrio, with strongest over-indexing on Anthropology (1.53× the country average).
Demographically, the Culture audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Career Orientation, Extroversion.
The typical Culture fan in Ireland is more female, around 41.2 years old, with strong Career Orientation tendencies and a notable affinity for Anthropology.
The key figures that characterise the Culture profile in Ireland.
58.3% are female, 41.7% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 41.2 |
| Estimated audience size | 1,844,172 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Culture audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 4.8% |
| China | 4.5% |
The strongest cross-interests of the Culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ukulele | Music & Radio | 1.61× | ||
| 02 | Sanrio | Business & Career | 1.55× | ||
| 03 | Anthropology | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.28× | |
| Extroversion | THRILL | 1.20× | |
| Individualism | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.92× | |
| DIY Mentality | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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