A data profile of the people who buy, follow and care about Pets in Norway — modelled from more than twelve digital signal sources. Pets has an estimated audience of 2,659,807 people in Norway.
Pets has an estimated audience of 2,659,807 people in Norway. 57.6% are female, 42.4% are male, average age 45.8. Top brand affinities: Dogs, Culture, Cats, Felleskjøpet, Fish.
Top brand affinities include Dogs, Culture, Cats, with strongest over-indexing on Dogs (1.97× the country average).
Demographically, the Pets audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Pets fan in Norway is more female, around 45.8 years old, with strong Social Media Usage tendencies and a notable affinity for Dogs.
The key figures that characterise the Pets profile in Norway.
57.6% are female, 42.4% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 45.8 |
| Estimated audience size | 2,659,807 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Pets audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 6.6% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Pets audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dogs | Pets & Animals | 1.97× | ||
| 02 | Cats | Pets & Animals | 1.78× | ||
| 03 | Fish | Pets & Animals | 1.72× | ||
| 04 | Boston Terrier | Pets & Animals | 1.71× | ||
| 05 | Blouse | Fashion & Accessoires | 1.68× | ||
| 06 | Horses | Pets & Animals | 1.65× | ||
| 07 | Pet food | Pets & Animals | 1.60× | ||
| 08 | Felleskjøpet | Home & Garden | 1.57× | ||
| 09 | Discount stores | Shopping | 1.57× | ||
| 10 | Border Collie | Pets & Animals | 1.57× | ||
| 11 | Dog food | Pets & Animals | 1.56× | ||
| 12 | Alaskan Malamute | Pets & Animals | 1.53× | ||
| 13 | Skirt | Fashion & Accessoires | 1.52× | ||
| 14 | Drop shipping | Shopping | 1.52× | ||
| 15 | Aesthetics | Home & Garden | 1.52× | ||
| 16 | Culture | Literature | 1.51× | ||
| 17 | Coupons | Shopping | 1.51× | ||
| 18 | Mammal | Pets & Animals | 1.51× | ||
| 19 | Island | Travel & Leisure | 1.50× | ||
| 20 | Charity and causes | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.66× | |
| Travelling | THRILL | 0.66× | |
| Patriotism | CONSERVATISM | 0.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.33× | |
| Patriotism | CONSERVATISM | 0.50× | |
| Social Media Usage | JOY | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Pets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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