A data profile of the people who buy, follow and care about Horses in Norway — modelled from more than twelve digital signal sources. Horses has an estimated audience of 891,360 people in Norway.
Horses has an estimated audience of 891,360 people in Norway. 62.2% are female, 37.8% are male, average age 45.1. Top brand affinities: Biltema, Pets, Dogs, Gina Tricot, KappAhl.
Top brand affinities include Biltema, Pets, Dogs, with strongest over-indexing on Biltema (3.07× the country average).
Demographically, the Horses audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Horses fan in Norway is more female, around 45.1 years old, with strong Community Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Horses profile in Norway.
62.2% are female, 37.8% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 45.1 |
| Estimated audience size | 891,360 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Horses audience comes from Norway.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.3% |
| Brazil | 5.1% |
The strongest cross-interests of the Horses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Biltema | Business & Career | 3.07× | ||
| 02 | Indian cuisine | Food & Beverages | 2.91× | ||
| 03 | Scooters | Cars & Mobility | 2.43× | ||
| 04 | Viral video | Internet & Social Media | 2.23× | ||
| 05 | Gina Tricot | Fashion & Accessoires | 2.10× | ||
| 06 | KappAhl | Fashion & Accessoires | 2.03× | ||
| 07 | Charity and causes | Business & Career | 1.95× | ||
| 08 | Meat | Food & Beverages | 1.93× | ||
| 09 | Dogs | Pets & Animals | 1.92× | ||
| 10 | Weaving | Fashion & Accessoires | 1.92× | ||
| 11 | Crochet | Home & Garden | 1.89× | ||
| 12 | Cruises | Travel & Leisure | 1.87× | ||
| 13 | Fiction books | Literature | 1.87× | ||
| 14 | Hobby | Home & Garden | 1.85× | ||
| 15 | Tattoos | Fashion & Accessoires | 1.81× | ||
| 16 | Flower | Home & Garden | 1.78× | ||
| 17 | Hair products | Beauty & Wellness | 1.71× | ||
| 18 | Pets | Pets & Animals | 1.65× | ||
| 19 | Happiness | Health | 1.57× | ||
| 20 | Spas | Beauty & Wellness | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.71× | |
| Pet Ownership | JOY | 1.61× | |
| Extroversion | THRILL | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.94× | |
| Family Orientation | CONSERVATISM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Horses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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