A data profile of the people who buy, follow and care about Horses in Argentina — modelled from more than twelve digital signal sources. Horses has an estimated audience of 1,951,789 people in Argentina.
Horses has an estimated audience of 1,951,789 people in Argentina. 56.3% are female, 43.7% are male, average age 40.1. Top brand affinities: Do it yourself (DIY), Non-alcoholic beverage, Jessica Alba, Mineral water, Zoo.
Top brand affinities include Do it yourself (DIY), Non-alcoholic beverage, Jessica Alba, with strongest over-indexing on Do it yourself (DIY) (1.55× the country average).
Demographically, the Horses audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Horses fan in Argentina is more female, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Horses profile in Argentina.
56.3% are female, 43.7% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 40.1 |
| Estimated audience size | 1,951,789 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Horses audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.3% |
| Brazil | 5.1% |
The strongest cross-interests of the Horses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 1.75× | ||
| 02 | Holiday Inn Express | Travel & Leisure | 1.75× | ||
| 03 | Endangered species | Pets & Animals | 1.73× | ||
| 04 | Jessica Alba | Movies & TV | 1.67× | ||
| 05 | Pittsburgh Pirates | Sports | 1.59× | ||
| 06 | Detroit Tigers | Sports | 1.58× | ||
| 07 | Philadelphia Union | Sports | 1.58× | ||
| 08 | Zoo | Kids & Family | 1.56× | ||
| 09 | Holiday Inn | Travel & Leisure | 1.56× | ||
| 10 | Cubism | Arts & Culture | 1.56× | ||
| 11 | Pollen | Health | 1.56× | ||
| 12 | Kansas City Royals | Sports | 1.56× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 1.55× | ||
| 14 | Royal Canin | Pets & Animals | 1.55× | ||
| 15 | Mineral water | Food & Beverages | 1.54× | ||
| 16 | Herbalism | Health | 1.54× | ||
| 17 | Royal family | Politics & Society | 1.54× | ||
| 18 | Milwaukee Brewers | Sports | 1.53× | ||
| 19 | Convenience food | Food & Beverages | 1.53× | ||
| 20 | NASCAR | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.43× | |
| Tradition | CONSERVATISM | 1.33× | |
| Convenience Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.70× | |
| Mindfulness | BALANCE | 0.82× | |
| Risk Appetite | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Horses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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