A data profile of the people who buy, follow and care about Horses in Sweden — modelled from more than twelve digital signal sources. Horses has an estimated audience of 2,577,102 people in Sweden.
Horses has an estimated audience of 2,577,102 people in Sweden. 66.0% are female, 34.0% are male, average age 46.2. Top brand affinities: Hemnet, Biltema, Sveriges Television, Gina Tricot, Pets.
Top brand affinities include Hemnet, Biltema, Sveriges Television, with strongest over-indexing on Hemnet (2.31× the country average).
Demographically, the Horses audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Horses fan in Sweden is more female, around 46.2 years old, with strong Community Orientation tendencies and a notable affinity for Hemnet.
The key figures that characterise the Horses profile in Sweden.
66.0% are female, 34.0% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 46.2 |
| Estimated audience size | 2,577,102 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Horses audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.3% |
| Brazil | 5.1% |
The strongest cross-interests of the Horses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.10× | ||
| 02 | Helsinki | Travel & Leisure | 2.61× | ||
| 03 | Real property | Home & Garden | 2.37× | ||
| 04 | Hemnet | Home & Garden | 2.31× | ||
| 05 | Gina Tricot | Fashion & Accessoires | 2.31× | ||
| 06 | Crochet | Home & Garden | 2.24× | ||
| 07 | Cruises | Travel & Leisure | 2.19× | ||
| 08 | Dogs | Pets & Animals | 2.09× | ||
| 09 | Flower | Home & Garden | 2.05× | ||
| 10 | Tattoos | Fashion & Accessoires | 1.94× | ||
| 11 | Biltema | Business & Career | 1.90× | ||
| 12 | Meat | Food & Beverages | 1.81× | ||
| 13 | Hair products | Beauty & Wellness | 1.77× | ||
| 14 | Sveriges Television | Technology & Electronics | 1.73× | ||
| 15 | KappAhl | Fashion & Accessoires | 1.72× | ||
| 16 | Lindex | Fashion & Accessoires | 1.68× | ||
| 17 | Happiness | Health | 1.68× | ||
| 18 | Pets | Pets & Animals | 1.60× | ||
| 19 | Internet & Social Media | 1.52× | |||
| 20 | Spas | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.67× | |
| Pet Ownership | JOY | 1.58× | |
| Extroversion | THRILL | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| Urban Lifestyle | OPEN | 0.92× | |
| Quality Awareness | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Horses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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