A data profile of the people who buy, follow and care about Horses in Finland — modelled from more than twelve digital signal sources. Horses has an estimated audience of 924,920 people in Finland.
Horses has an estimated audience of 924,920 people in Finland. 69.4% are female, 30.6% are male, average age 43.9. Top brand affinities: Finnair, Helsinki, Gina Tricot, Dogs, Pets.
Top brand affinities include Finnair, Helsinki, Gina Tricot, with strongest over-indexing on Finnair (1.53× the country average).
Demographically, the Horses audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Horses fan in Finland is more female, around 43.9 years old, with strong Community Orientation tendencies and a notable affinity for Finnair.
The key figures that characterise the Horses profile in Finland.
69.4% are female, 30.6% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 43.9 |
| Estimated audience size | 924,920 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Horses audience comes from Finland.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.3% |
| Brazil | 5.1% |
The strongest cross-interests of the Horses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Weaving | Fashion & Accessoires | 2.45× | ||
| 02 | Rottweiler | Pets & Animals | 2.45× | ||
| 03 | Gina Tricot | Fashion & Accessoires | 2.40× | ||
| 04 | Swimming pool | Sports | 2.36× | ||
| 05 | Doughnut | Food & Beverages | 2.33× | ||
| 06 | Lunch | Food & Beverages | 2.07× | ||
| 07 | Flower | Home & Garden | 2.05× | ||
| 08 | Dogs | Pets & Animals | 1.96× | ||
| 09 | Lindex | Fashion & Accessoires | 1.92× | ||
| 10 | Cruises | Travel & Leisure | 1.87× | ||
| 11 | Hair products | Beauty & Wellness | 1.76× | ||
| 12 | Meat | Food & Beverages | 1.73× | ||
| 13 | Valtteri Bottas | Sports | 1.71× | ||
| 14 | Helsinki | Travel & Leisure | 1.64× | ||
| 15 | Stockmann | Shopping | 1.57× | ||
| 16 | Happiness | Health | 1.57× | ||
| 17 | Internet & Social Media | 1.54× | |||
| 18 | Spas | Beauty & Wellness | 1.54× | ||
| 19 | Finnair | Travel & Leisure | 1.53× | ||
| 20 | Pets | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.53× | |
| Pet Ownership | JOY | 1.52× | |
| Extroversion | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.96× | |
| Price Sensitivity | PREMIUM | 0.96× | |
| Individualism | JOY | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Horses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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