A data profile of the people who buy, follow and care about Pets in Finland — modelled from more than twelve digital signal sources. Pets has an estimated audience of 2,226,662 people in Finland.
Pets has an estimated audience of 2,226,662 people in Finland. 63.0% are female, 37.0% are male, average age 44.6. Top brand affinities: Dogs, Cats, Horses, Dog food, Blouse.
Top brand affinities include Dogs, Cats, Horses, with strongest over-indexing on Dogs (1.67× the country average).
Demographically, the Pets audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
The typical Pets fan in Finland is more female, around 44.6 years old, with strong Need for Security tendencies and a notable affinity for Dogs.
The key figures that characterise the Pets profile in Finland.
63.0% are female, 37.0% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 44.6 |
| Estimated audience size | 2,226,662 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Pets audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 6.6% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Pets audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dogs | Pets & Animals | 1.67× | ||
| 02 | Der Hundeprofi | Movies & TV | 1.67× | ||
| 03 | Tiere bis unters Dach | Pets & Animals | 1.66× | ||
| 04 | Happy Dog | Pets & Animals | 1.62× | ||
| 05 | Pedigree | Pets & Animals | 1.62× | ||
| 06 | Frolic | Pets & Animals | 1.62× | ||
| 07 | Cats | Pets & Animals | 1.60× | ||
| 08 | Die Katzen-Kita | Movies & TV | 1.60× | ||
| 09 | Wild horse | Pets & Animals | 1.58× | ||
| 10 | Rinti | Pets & Animals | 1.57× | ||
| 11 | ZooRoyal | Pets & Animals | 1.57× | ||
| 12 | Mammaly | Pets & Animals | 1.57× | ||
| 13 | Dog food | Pets & Animals | 1.56× | ||
| 14 | Dreamies | Pets & Animals | 1.54× | ||
| 15 | Pets Deli | Pets & Animals | 1.52× | ||
| 16 | Horses | Pets & Animals | 1.51× | ||
| 17 | Blouse | Fashion & Accessoires | 1.51× | ||
| 18 | Hotel for Dogs (film) | Movies & TV | 1.51× | ||
| 19 | Tamaryn | Music & Radio | 1.51× | ||
| 20 | Rudaw | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.30× | |
| Urban Lifestyle | OPEN | 0.95× | |
| Travelling | THRILL | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.49× | |
| Patriotism | CONSERVATISM | 0.65× | |
| Social Media Usage | JOY | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Pets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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