A data profile of the people who buy, follow and care about Pets in Sweden — modelled from more than twelve digital signal sources. Pets has an estimated audience of 5,347,416 people in Sweden.
Pets has an estimated audience of 5,347,416 people in Sweden. 59.8% are female, 40.2% are male, average age 45.9. Top brand affinities: Dogs, Horses, Cats, Fish, Mammal.
Top brand affinities include Dogs, Horses, Cats, with strongest over-indexing on Dogs (1.66× the country average).
Demographically, the Pets audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.
The typical Pets fan in Sweden is more female, around 45.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Dogs.
The key figures that characterise the Pets profile in Sweden.
59.8% are female, 40.2% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 45.9 |
| Estimated audience size | 5,347,416 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 39% |
of the worldwide Pets audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 6.6% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Pets audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tiere bis unters Dach | Pets & Animals | 1.67× | ||
| 02 | Dogs | Pets & Animals | 1.66× | ||
| 03 | Cats | Pets & Animals | 1.63× | ||
| 04 | Wild horse | Pets & Animals | 1.62× | ||
| 05 | Equestrian vaulting | Sports | 1.62× | ||
| 06 | Horses | Pets & Animals | 1.60× | ||
| 07 | Fish | Pets & Animals | 1.58× | ||
| 08 | Mongolia | Travel & Leisure | 1.55× | ||
| 09 | Dog daycare | Pets & Animals | 1.55× | ||
| 10 | Happy Dog | Pets & Animals | 1.55× | ||
| 11 | Frolic | Pets & Animals | 1.55× | ||
| 12 | Pedigree | Pets & Animals | 1.55× | ||
| 13 | Mammal | Pets & Animals | 1.53× | ||
| 14 | Spearfishing | Sports | 1.53× | ||
| 15 | Wild fisheries | Travel & Leisure | 1.53× | ||
| 16 | Dreamies | Pets & Animals | 1.53× | ||
| 17 | Horse breed | Pets & Animals | 1.52× | ||
| 18 | Shopify | Internet & Social Media | 1.52× | ||
| 19 | Fish trap | Video / Board Game | 1.51× | ||
| 20 | Welsh Corgi | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.04× | |
| Design Affinity | PREMIUM | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.48× | |
| Patriotism | CONSERVATISM | 0.64× | |
| Travelling | THRILL | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Pets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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