A data profile of the people who buy, follow and care about Fish in Sweden — modelled from more than twelve digital signal sources. Fish has an estimated audience of 1,718,599 people in Sweden.
Fish has an estimated audience of 1,718,599 people in Sweden. 60.2% are female, 39.8% are male, average age 45.9. Top brand affinities: Biltema, Pets, Dogs, Google, Meat.
Top brand affinities include Biltema, Pets, Dogs, with strongest over-indexing on Biltema (1.62× the country average).
Demographically, the Fish audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Fish fan in Sweden is more female, around 45.9 years old, with strong Community Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Fish profile in Sweden.
60.2% are female, 39.8% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 45.9 |
| Estimated audience size | 1,718,599 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 39% |
of the worldwide Fish audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.4% |
| Italy | 4.1% |
The strongest cross-interests of the Fish audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 2.83× | ||
| 02 | French cuisine | Food & Beverages | 2.71× | ||
| 03 | Real property | Home & Garden | 2.47× | ||
| 04 | Cruises | Travel & Leisure | 2.29× | ||
| 05 | Siberian Husky | Pets & Animals | 2.28× | ||
| 06 | Meat | Food & Beverages | 2.17× | ||
| 07 | Fiction books | Literature | 2.10× | ||
| 08 | Financial services | Business & Career | 2.10× | ||
| 09 | Dogs | Pets & Animals | 1.97× | ||
| 10 | Tattoos | Fashion & Accessoires | 1.97× | ||
| 11 | Bars | Travel & Leisure | 1.94× | ||
| 12 | Hair products | Beauty & Wellness | 1.83× | ||
| 13 | Happiness | Health | 1.72× | ||
| 14 | Intersport | Shopping | 1.72× | ||
| 15 | KappAhl | Fashion & Accessoires | 1.66× | ||
| 16 | Biltema | Business & Career | 1.62× | ||
| 17 | Pets | Pets & Animals | 1.58× | ||
| 18 | Spas | Beauty & Wellness | 1.58× | ||
| 19 | Internet & Social Media | 1.54× | |||
| 20 | Video games | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.75× | |
| Pet Ownership | JOY | 1.46× | |
| Extroversion | THRILL | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Mindfulness | BALANCE | 0.86× | |
| Individualism | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.