A data profile of the people who buy, follow and care about Cruises in Sweden — modelled from more than twelve digital signal sources. Cruises has an estimated audience of 1,364,571 people in Sweden.
Cruises has an estimated audience of 1,364,571 people in Sweden. 50.3% are female, 49.7% are male, average age 47.1. Top brand affinities: IKEA, Biltema, Tradera, Swedbank, Systembolaget.
Top brand affinities include IKEA, Biltema, Tradera, with strongest over-indexing on IKEA (1.97× the country average).
Demographically, the Cruises audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Urban Lifestyle, Healthy Lifestyle.
The typical Cruises fan in Sweden is balanced, around 47.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for IKEA.
The key figures that characterise the Cruises profile in Sweden.
50.3% are female, 49.7% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 47.1 |
| Estimated audience size | 1,364,571 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 43% |
of the worldwide Cruises audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 5.8% |
| Japan | 4.8% |
The strongest cross-interests of the Cruises audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lakes | Travel & Leisure | 3.20× | ||
| 02 | Beaches | Travel & Leisure | 2.92× | ||
| 03 | Momondo | Travel & Leisure | 2.79× | ||
| 04 | Dogs | Pets & Animals | 2.33× | ||
| 05 | Hotels | Travel & Leisure | 2.22× | ||
| 06 | Avanza | Business & Career | 2.01× | ||
| 07 | IKEA | Home & Garden | 1.97× | ||
| 08 | Nature | Home & Garden | 1.97× | ||
| 09 | Biltema | Business & Career | 1.96× | ||
| 10 | SVT Play | Movies & TV | 1.96× | ||
| 11 | Tradera | Shopping | 1.90× | ||
| 12 | Swedbank | Business & Career | 1.85× | ||
| 13 | Stockholm | Travel & Leisure | 1.83× | ||
| 14 | Systembolaget | Shopping | 1.76× | ||
| 15 | Sweden | Travel & Leisure | 1.71× | ||
| 16 | Clas Ohlson | Shopping | 1.64× | ||
| 17 | Expressen | News | 1.57× | ||
| 18 | Sveriges Television | Technology & Electronics | 1.55× | ||
| 19 | YouTube | Movies & TV | 1.54× | ||
| 20 | Aftonbladet | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.88× | |
| Healthy Lifestyle | BALANCE | 1.09× | |
| Social Media Usage | JOY | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.16× | |
| Patriotism | CONSERVATISM | 0.43× | |
| Travelling | THRILL | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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