A data profile of the people who buy, follow and care about Cruises in India — modelled from more than twelve digital signal sources. Cruises has an estimated audience of 6,392,084 people in India.
The average Cruises fan in India is 35.8 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Pop music, Rock music, Air travel, with strongest over-indexing on Pop music (2.08× the country average).
Demographically, the Cruises audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Cruises fan in India is more male, around 35.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Pop music.
The key figures that characterise the Cruises profile in India.
25.3% are female, 74.7% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 25.3% |
| Male | 74.7% |
| Average age | 35.8 |
| Estimated audience size | 6,392,084 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 31% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide Cruises audience comes from India.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 5.8% |
| Japan | 4.8% |
Where the Cruises audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~30K | 3.78× | |
| 02 | Maharashtra | ~400K | 1.25× | |
| 03 | Gujarat | ~200K | 1.25× | |
| 04 | Nagaland | ~6K | 1.25× | |
| 05 | Manipur | ~9K | 1.16× | |
| 06 | Uttarakhand | ~30K | 1.09× | |
| 07 | Karnataka | ~200K | 1.07× | |
| 08 | Mizoram | ~5K | 1.06× | |
| 09 | Sikkim | ~3K | 1.06× | |
| 10 | Punjab (region) | ~80K | 1.00× | |
| 11 | Telangana | ~90K | 0.93× | |
| 12 | Haryana | ~80K | 0.92× | |
| 13 | Arunachal Pradesh | ~3K | 0.89× | |
| 14 | Madhya Pradesh | ~100K | 0.87× | |
| 15 | Meghalaya | ~6K | 0.87× | |
| 16 | Rajasthan | ~100K | 0.86× | |
| 17 | Chhattisgarh | ~30K | 0.84× | |
| 18 | Himachal Pradesh | ~20K | 0.84× | |
| 19 | Jharkhand | ~50K | 0.83× | |
| 20 | Tamil Nadu | ~100K | 0.81× | |
| 21 | Tripura | ~7K | 0.80× | |
| 22 | Uttar Pradesh | ~200K | 0.76× | |
| 23 | West Bengal | ~100K | 0.74× | |
| 24 | Assam | ~50K | 0.74× | |
| 25 | Jammu and Kashmir | ~20K | 0.72× | |
| 26 | Andhra Pradesh | ~50K | 0.70× | |
| 27 | Odisha | ~50K | 0.69× | |
| 28 | Kerala | ~60K | 0.60× | |
| 29 | Bihar | ~70K | 0.58× |
The strongest cross-interests of the Cruises audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lakes | Travel & Leisure | 3.57× | ||
| 02 | Beaches | Travel & Leisure | 2.84× | ||
| 03 | Air travel | Travel & Leisure | 2.81× | ||
| 04 | SUVs | Cars & Mobility | 2.46× | ||
| 05 | Free software | Technology & Electronics | 2.45× | ||
| 06 | Rock music | Music & Radio | 2.20× | ||
| 07 | Pop music | Music & Radio | 2.08× | ||
| 08 | Hip hop music | Music & Radio | 2.04× | ||
| 09 | Friendship | Kids & Family | 1.99× | ||
| 10 | Hotels | Travel & Leisure | 1.94× | ||
| 11 | Soccer | Sports | 1.91× | ||
| 12 | Automobiles | Cars & Mobility | 1.87× | ||
| 13 | Nature | Home & Garden | 1.84× | ||
| 14 | Family | Kids & Family | 1.71× | ||
| 15 | Luxury goods | Fashion & Accessoires | 1.66× | ||
| 16 | Crafts | Home & Garden | 1.64× | ||
| 17 | Music videos | Music & Radio | 1.63× | ||
| 18 | Dance | Business & Career | 1.59× | ||
| 19 | Comedy movies | Movies & TV | 1.52× | ||
| 20 | Physical exercise | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.64× | |
| Community Orientation | OPEN | 1.53× | |
| Travelling | THRILL | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.87× | |
| Urban Lifestyle | OPEN | 0.92× | |
| Indulgence | JOY | 0.94× |
Cruises has an estimated audience of 6,392,084 people in India, concentrated in Maharashtra and Uttar Pradesh.
25.3% of Cruises fans are female, 74.7% are male, with an average age of 35.8 years.
Cruises fans show strongest brand affinity for Pop music (2.08×), Rock music (2.2×), and Air travel (2.81×) over the country average.
Cruises fans in India are most concentrated in Maharashtra (reach ~400K), Uttar Pradesh (reach ~200K), and Gujarat (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Cruises itself, the audience over-indexes on Rock music (2.2×), Air travel (2.81×), Music videos (1.63×), and Family (1.71×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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