Rascasse Audience Intelligence

Cruises Audience in Portugal

A data profile of the people who buy, follow and care about Cruises in Portugal — modelled from more than twelve digital signal sources. Cruises has an estimated audience of 1,598,503 people in Portugal.

#7among Travel type in Portugal#451among Topic in Portugal#52in Travel & Leisure

The average Cruises fan in Portugal is 47.0 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Cruises profile in Portugal.

Audience size
1.6M
in Portugal
Gender
57.9%♀
42.1% male
Age
47.0
average years
Country rank
#592
Topic in Portugal
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cruises fans

57.9% are female, 42.1% are male, average age 47.0.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Cruises audience in Portugal
MetricValue
Female57.9%
Male42.1%
Average age47.0
Estimated audience size1,598,503
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the Cruises audience in Portugal
Age bracketShare%
16-197%
20-2911%
30-3916%
40-4925%
50+40%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Cruises audience comes from Portugal.

Worldwide audience distribution share by country for Cruises
CountryShare
United States20.6%
United Kingdom5.8%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cruises audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Cruises fans by region: top regions in Portugal
#RegionReachAffinity×
01Lisbon District~1M3.10×
02Setúbal District~300K1.94×
03Faro District~100K1.41×
04Évora District~40K1.36×
05Porto District~400K1.28×
06Santarém District~100K1.28×
07Coimbra District~80K1.02×
08Leiria District~90K0.98×
09Madeira~50K0.97×
10Beja District~20K0.91×
11Bragança District~20K0.91×
12Portalegre District~20K0.91×
13Guarda District~20K0.90×
14Castelo Branco District~30K0.89×
15Vila Real District~30K0.88×
16Azores~40K0.87×
17Viana do Castelo District~30K0.86×
18Aveiro District~100K0.82×
19Viseu District~50K0.82×
20Braga District~100K0.78×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in Portugal

See Cruises audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →