A data profile of the people who buy, follow and care about Hotels in Portugal — modelled from more than twelve digital signal sources. Hotels has an estimated audience of 4,363,470 people in Portugal.
The average Hotels fan in Portugal is 46.4 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include Ryanair, EasyJet, EDreams, with strongest over-indexing on Ryanair (1.53× the country average).
Demographically, the Hotels audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Indulgence, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Hotels fan in Portugal is more female, around 46.4 years old, with strong Indulgence tendencies and a notable affinity for Ryanair.
The key figures that characterise the Hotels profile in Portugal.
58.3% are female, 41.7% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 46.4 |
| Estimated audience size | 4,363,470 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 36% |
of the worldwide Hotels audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 15.6% |
| Italy | 4.9% |
| United Kingdom | 4.6% |
Where the Hotels audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~500K | 2.02× | |
| 02 | Madeira | ~200K | 1.37× | |
| 03 | Beja District | ~90K | 1.21× | |
| 04 | Leiria District | ~300K | 1.19× | |
| 05 | Lisbon District | ~1.5M | 1.04× | |
| 06 | Coimbra District | ~200K | 1.01× | |
| 07 | Viana do Castelo District | ~100K | 1.00× | |
| 08 | Azores | ~100K | 0.98× | |
| 09 | Évora District | ~80K | 0.98× | |
| 10 | Aveiro District | ~300K | 0.96× | |
| 11 | Setúbal District | ~400K | 0.91× | |
| 12 | Porto District | ~800K | 0.87× | |
| 13 | Santarém District | ~200K | 0.87× | |
| 14 | Vila Real District | ~70K | 0.85× | |
| 15 | Castelo Branco District | ~70K | 0.84× | |
| 16 | Viseu District | ~100K | 0.81× | |
| 17 | Guarda District | ~50K | 0.80× | |
| 18 | Braga District | ~300K | 0.79× | |
| 19 | Bragança District | ~40K | 0.70× | |
| 20 | Portalegre District | ~30K | 0.68× |
The strongest cross-interests of the Hotels audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | EasyJet | Travel & Leisure | 1.69× | ||
| 02 | Microwave oven | Home & Garden | 1.69× | ||
| 03 | Rail transport | Travel & Leisure | 1.69× | ||
| 04 | Hardware store | Home & Garden | 1.69× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 1.69× | ||
| 06 | Herbalism | Health | 1.69× | ||
| 07 | Conference and resort hotels | Travel & Leisure | 1.69× | ||
| 08 | Individualism | Politics & Society | 1.69× | ||
| 09 | Greenhouse | Home & Garden | 1.66× | ||
| 10 | Street food | Food & Beverages | 1.65× | ||
| 11 | EDreams | Travel & Leisure | 1.64× | ||
| 12 | Momondo | Travel & Leisure | 1.64× | ||
| 13 | Boutique hotel | Travel & Leisure | 1.62× | ||
| 14 | Rio Ave F.C. | Sports | 1.58× | ||
| 15 | Rayo Vallecano | Travel & Leisure | 1.58× | ||
| 16 | Europcar | Cars & Mobility | 1.54× | ||
| 17 | Ryanair | Travel & Leisure | 1.53× | ||
| 18 | Romance novels | Literature | 1.52× | ||
| 19 | Trivago | Travel & Leisure | 1.51× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.38× | |
| DIY Mentality | THRILL | 1.32× | |
| Community Orientation | OPEN | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.96× | |
| Mindfulness | BALANCE | 0.99× | |
| Spirituality | BALANCE | 0.99× |
Hotels has an estimated audience of 4,363,470 people in Portugal, concentrated in Lisbon District and Porto District.
58.3% of Hotels fans are female, 41.7% are male, with an average age of 46.4 years.
Hotels fans show strongest brand affinity for Ryanair (1.53×), EasyJet (1.69×), and EDreams (1.64×) over the country average.
Hotels fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~800K), and Faro District (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Hotels itself, the audience over-indexes on EasyJet (1.69×), EDreams (1.64×), Romance novels (1.52×), and Trivago (1.51×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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