A data profile of the people who buy, follow and care about Air travel in Portugal — modelled from more than twelve digital signal sources. Air travel has an estimated audience of 1,944,138 people in Portugal.
The average Air travel fan in Portugal is 44.1 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Jetcost, News24, with strongest over-indexing on Jetcost (1.72× the country average).
Demographically, the Air travel audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Creativity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 17 regions tracked by Rascasse.
The typical Air travel fan in Portugal is more female, around 44.1 years old, with strong Creativity tendencies and a notable affinity for Jetcost.
The key figures that characterise the Air travel profile in Portugal.
60.7% are female, 39.3% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 44.1 |
| Estimated audience size | 1,944,138 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Air travel audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 6.3% |
| Brazil | 5.1% |
Where the Air travel audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Beja District | ~40K | 1.13× | |
| 02 | Vila Real District | ~40K | 1.09× | |
| 03 | Évora District | ~40K | 1.09× | |
| 04 | Castelo Branco District | ~40K | 1.07× | |
| 05 | Azores | ~60K | 1.03× | |
| 06 | Viana do Castelo District | ~50K | 1.03× | |
| 07 | Viseu District | ~70K | 1.02× | |
| 08 | Madeira | ~60K | 1.00× | |
| 09 | Coimbra District | ~90K | 0.98× | |
| 10 | Leiria District | ~100K | 0.96× | |
| 11 | Aveiro District | ~100K | 0.95× | |
| 12 | Braga District | ~200K | 0.94× | |
| 13 | Faro District | ~100K | 0.94× | |
| 14 | Setúbal District | ~200K | 0.93× | |
| 15 | Porto District | ~400K | 0.89× | |
| 16 | Santarém District | ~80K | 0.89× | |
| 17 | Lisbon District | ~500K | 0.82× |
The strongest cross-interests of the Air travel audience — brands, topics and people combined.
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.05× | |
| Travelling | THRILL | 1.03× | |
| Sustainability | BALANCE | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Early Adopter Mentality | POWER | 0.73× | |
| Community Orientation | OPEN | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Air travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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