A data profile of the people who buy, follow and care about Adventure travel in Portugal — modelled from more than twelve digital signal sources. Adventure travel has an estimated audience of 1,807,622 people in Portugal.
The average Adventure travel fan in Portugal is 46.1 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Ecotourism, Travel Adventures, Travel photography, with strongest over-indexing on Ecotourism (1.55× the country average).
Demographically, the Adventure travel audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Travelling, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 10 brand affinities and 15 regions tracked by Rascasse.
The typical Adventure travel fan in Portugal is balanced, around 46.1 years old, with strong Travelling tendencies and a notable affinity for Ecotourism.
The key figures that characterise the Adventure travel profile in Portugal.
53.7% are female, 46.3% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 46.1 |
| Estimated audience size | 1,807,622 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 36% |
of the worldwide Adventure travel audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.1% |
| Japan | 5.0% |
Where the Adventure travel audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Évora District | ~40K | 1.13× | |
| 02 | Castelo Branco District | ~40K | 1.10× | |
| 03 | Azores | ~50K | 1.06× | |
| 04 | Viana do Castelo District | ~50K | 1.06× | |
| 05 | Viseu District | ~70K | 1.04× | |
| 06 | Madeira | ~50K | 1.02× | |
| 07 | Coimbra District | ~90K | 0.99× | |
| 08 | Leiria District | ~100K | 0.98× | |
| 09 | Aveiro District | ~100K | 0.96× | |
| 10 | Braga District | ~200K | 0.95× | |
| 11 | Faro District | ~100K | 0.95× | |
| 12 | Setúbal District | ~200K | 0.94× | |
| 13 | Porto District | ~400K | 0.90× | |
| 14 | Santarém District | ~80K | 0.90× | |
| 15 | Lisbon District | ~500K | 0.85× |
The strongest cross-interests of the Adventure travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel + Leisure | Travel & Leisure | 1.81× | ||
| 02 | Viator.com | Travel & Leisure | 1.76× | ||
| 03 | Global studies | Business & Career | 1.68× | ||
| 04 | Travel photography | Technology & Electronics | 1.57× | ||
| 05 | Hospitality service | Travel & Leisure | 1.57× | ||
| 06 | Ecotourism | Business & Career | 1.55× | ||
| 07 | Travel Adventures | Travel & Leisure | 1.51× | ||
| 08 | Rituais de Vida Saudável | Health | 1.51× | ||
| 09 | Global Bodyweight Training | Health | 1.51× | ||
| 10 | Manuel Andrack | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.27× | |
| Sustainability | BALANCE | 1.24× | |
| Luxury Orientation | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.86× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Social Media Usage | JOY | 0.96× |
Adventure travel has an estimated audience of 1,807,622 people in Portugal, concentrated in Lisbon District and Porto District.
53.7% of Adventure travel fans are female, 46.3% are male, with an average age of 46.1 years.
Adventure travel fans show strongest brand affinity for Ecotourism (1.55×), Travel Adventures (1.51×), and Travel photography (1.57×) over the country average.
Adventure travel fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Adventure travel itself, the audience over-indexes on Travel Adventures (1.51×), Travel photography (1.57×), Hospitality service (1.57×), and Travel + Leisure (1.81×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Adventure travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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