A data profile of the people who buy, follow and care about Adventure travel in Austria — modelled from more than twelve digital signal sources. Adventure travel has an estimated audience of 876,638 people in Austria.
The average Adventure travel fan in Austria is 41.8 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Travel Adventures, Outdoor enthusiast, Travel photography, with strongest over-indexing on Travel Adventures (1.78× the country average).
Demographically, the Adventure travel audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Adventure travel fan in Austria is balanced, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Travel Adventures.
The key figures that characterise the Adventure travel profile in Austria.
52.0% are female, 48.0% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 41.8 |
| Estimated audience size | 876,638 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Adventure travel audience comes from Austria.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.1% |
| Japan | 5.0% |
Where the Adventure travel audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~30K | 1.23× | |
| 02 | Carinthia (state) | ~50K | 1.12× | |
| 03 | Vorarlberg | ~30K | 1.05× | |
| 04 | Salzburg | ~60K | 1.00× | |
| 05 | Tyrol | ~60K | 0.95× | |
| 06 | Upper Austria | ~100K | 0.92× | |
| 07 | Lower Austria | ~100K | 0.91× | |
| 08 | Styria | ~100K | 0.89× | |
| 09 | Vienna | ~100K | 0.78× |
The strongest cross-interests of the Adventure travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sport climbing | Sports | 1.98× | ||
| 02 | Outdoors | Travel & Leisure | 1.91× | ||
| 03 | Travel photography | Technology & Electronics | 1.81× | ||
| 04 | Travel Adventures | Travel & Leisure | 1.78× | ||
| 05 | Travel website | Travel & Leisure | 1.71× | ||
| 06 | Bicycle touring | Sports | 1.69× | ||
| 07 | Home décor products | Home & Garden | 1.68× | ||
| 08 | Nature photography | Technology & Electronics | 1.67× | ||
| 09 | Landscape photography | Technology & Electronics | 1.67× | ||
| 10 | Wildlife photography | Technology & Electronics | 1.67× | ||
| 11 | Outdoor enthusiast | Sports | 1.65× | ||
| 12 | Ski mountaineering | Sports | 1.63× | ||
| 13 | Backcountry skiing | Sports | 1.61× | ||
| 14 | Outdoor Photographer | Arts & Culture | 1.61× | ||
| 15 | Home Interiors | Home & Garden | 1.58× | ||
| 16 | Travel technology | Travel & Leisure | 1.55× | ||
| 17 | Home Interior Design | Home & Garden | 1.53× | ||
| 18 | Street photography | Technology & Electronics | 1.53× | ||
| 19 | TripAdvisor | Travel & Leisure | 1.52× | ||
| 20 | Luxury real estate | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.14× | |
| Healthy Lifestyle | BALANCE | 1.11× | |
| Price Sensitivity | PREMIUM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.62× | |
| Luxury Orientation | PREMIUM | 0.62× | |
| Travelling | THRILL | 0.83× |
Adventure travel has an estimated audience of 876,638 people in Austria, concentrated in Vienna and Lower Austria.
52.0% of Adventure travel fans are female, 48.0% are male, with an average age of 41.8 years.
Adventure travel fans show strongest brand affinity for Travel Adventures (1.78×), Outdoor enthusiast (1.65×), and Travel photography (1.81×) over the country average.
Adventure travel fans in Austria are most concentrated in Vienna (reach ~100K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Adventure travel itself, the audience over-indexes on Outdoor enthusiast (1.65×), Travel photography (1.81×), Nature photography (1.67×), and Landscape photography (1.67×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Adventure travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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