A data profile of the people who buy, follow and care about Adventure travel in Netherlands — modelled from more than twelve digital signal sources. Adventure travel has an estimated audience of 1,929,329 people in Netherlands.
The average Adventure travel fan in Netherlands is 45.6 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Vacations, Airbnb, Outdoor enthusiast, with strongest over-indexing on Vacations (1.56× the country average).
Demographically, the Adventure travel audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Price Sensitivity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Adventure travel fan in Netherlands is more female, around 45.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Vacations.
The key figures that characterise the Adventure travel profile in Netherlands.
55.3% are female, 44.7% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 45.6 |
| Estimated audience size | 1,929,329 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Adventure travel audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.1% |
| Japan | 5.0% |
Where the Adventure travel audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~60K | 1.11× | |
| 02 | Drenthe | ~60K | 1.09× | |
| 03 | Friesland | ~80K | 1.04× | |
| 04 | Groningen | ~70K | 1.02× | |
| 05 | Limburg | ~100K | 0.99× | |
| 06 | Overijssel | ~100K | 0.98× | |
| 07 | North Holland | ~300K | 0.96× | |
| 08 | Utrecht | ~100K | 0.95× | |
| 09 | Gelderland | ~200K | 0.94× | |
| 10 | North Brabant | ~300K | 0.93× | |
| 11 | Zuid-Holland | ~400K | 0.88× |
The strongest cross-interests of the Adventure travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outdoor enthusiast | Sports | 2.23× | ||
| 02 | Outdoors | Travel & Leisure | 2.22× | ||
| 03 | Travel photography | Technology & Electronics | 2.11× | ||
| 04 | Nature photography | Technology & Electronics | 1.91× | ||
| 05 | Landscape photography | Technology & Electronics | 1.89× | ||
| 06 | Bicycle touring | Sports | 1.85× | ||
| 07 | Alpine skiing | Sports | 1.85× | ||
| 08 | Boating | Travel & Leisure | 1.73× | ||
| 09 | Wildlife | Travel & Leisure | 1.64× | ||
| 10 | Walking | Sports | 1.62× | ||
| 11 | Ryanair | Travel & Leisure | 1.62× | ||
| 12 | Airbnb | Travel & Leisure | 1.61× | ||
| 13 | Winter sport | Sports | 1.61× | ||
| 14 | Beaches | Travel & Leisure | 1.59× | ||
| 15 | Photographer | Technology & Electronics | 1.58× | ||
| 16 | Vacations | Travel & Leisure | 1.56× | ||
| 17 | Holiday | Travel & Leisure | 1.56× | ||
| 18 | Skyscanner | Travel & Leisure | 1.56× | ||
| 19 | Animal welfare | Politics & Society | 1.53× | ||
| 20 | Small business | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.35× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Sustainability | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.92× | |
| Travelling | THRILL | 0.92× | |
| Design Affinity | PREMIUM | 0.93× |
Adventure travel has an estimated audience of 1,929,329 people in Netherlands, concentrated in Zuid-Holland and North Holland.
55.3% of Adventure travel fans are female, 44.7% are male, with an average age of 45.6 years.
Adventure travel fans show strongest brand affinity for Vacations (1.56×), Airbnb (1.61×), and Outdoor enthusiast (2.23×) over the country average.
Adventure travel fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~300K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Adventure travel itself, the audience over-indexes on Airbnb (1.61×), Outdoor enthusiast (2.23×), Beaches (1.59×), and Walking (1.62×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Adventure travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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